Online social networks and arising marketing opportunities
Reference:
Chamakiotis, P. and Georgopoulou, V., 2008. Online social networks and arising marketing opportunities. In: IFIP WG 9.5 International Working Conference on Virtuality and Society: Massive Virtual Communities, 2008-07-01 - 2008-07-02, Lüneburg.
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Details
| Item Type | Conference or Workshop Items (Paper) |
| Creators | Chamakiotis, P.and Georgopoulou, V. |
| Departments | School of Management Faculty of Engineering & Design > Mechanical Engineering |
| Research Centres | Centre for Information Management (CIM) |
| Refereed | Yes |
| Status | Published |
| ID Code | 25743 |
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