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Marketing as an applied science : lessons from other business disciplines


Reference:

Hughes, T., Bence, D., Grisoni, L., O'Regan, N. and Wornham, D., 2012. Marketing as an applied science : lessons from other business disciplines. European Journal of Marketing, 46 (1/2), pp. 92-111.

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Official URL:

http://dx.doi.org/10.1108/03090561211189257

Details

Item Type Articles
CreatorsHughes, T., Bence, D., Grisoni, L., O'Regan, N. and Wornham, D.
DOI10.1108/03090561211189257
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code26355

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