Hughes, T., Bence, D., Grisoni, L., O'Regan, N. and Wornham, D., 2012. Marketing as an applied science:lessons from other business disciplines. European Journal of Marketing, 46 (1/2), pp. 92-111.
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|Item Type ||Articles|
|Creators||Hughes, T., Bence, D., Grisoni, L., O'Regan, N. and Wornham, D.|
|Departments||School of Management|
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