Marketing as an applied science: Lessons from other business disciplines
Reference:
Hughes, T., Bence, D., Grisoni, L., O'Regan, N. and Wornham, D., 2011. Forthcoming. Marketing as an applied science: Lessons from other business disciplines. European Journal of Marketing, 46 (1(2)), pp. 92-111.
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Official URL:
http://dx.doi.org/10.1108/03090561211189257
Details
| Item Type | Articles |
| Creators | Hughes, T., Bence, D., Grisoni, L., O'Regan, N. and Wornham, D. |
| DOI | 10.1108/03090561211189257 |
| Departments | School of Management |
| Refereed | Yes |
| Status | In Press |
| ID Code | 26355 |
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