The corporate social performance content of innovation in the U.K.

Reference:

Pavelin, S. and Porter, L. A., 2008. The corporate social performance content of innovation in the U.K. Journal of Business Ethics, 80 (4), pp. 711-725.

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Official URL:

http://dx.doi.org/10.1007/s10551-007-9464-7

Abstract

This article investigates the influence of innovation on the relationship between corporate strategy and social issues. Specifically, we employ firm-level data for a large sample of U.K. companies drawn from a diverse range of industrial sectors to investigate, given innovation, the determinants of both the probability that the innovation brings reduced environmental impacts and/or improved health and safety, and the strength of this effect. In this connection, we find evidence of a dichotomy between product and process innovations, and roles for firm size, industrial sector, a foreign market presence, access to various information sources (e.g. universities and government research organisations) and the extent to which activities are constrained by regulation. Furthermore, we find a tendency for the influences of many of these factors to vary between older and newer firms.

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