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Cruising for Olivia : lesbian self-invention and the cultural politics of coming out in sport


Reference:

Chawansky, M. and Francombe, J., 2011. Cruising for Olivia : lesbian self-invention and the cultural politics of coming out in sport. Sociology of Sport Journal, 28 (4), pp. 461-477.

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    Official URL:

    http://journals.humankinetics.com/SSJ

    Abstract

    This paper explores issues of sport, sponsorship, and consumption by critically interrogating the mass-mediated “coming out” narratives of professional golfer, Rosie Jones, and professional basketball player, Sheryl Swoopes. Both athletes came out publicly as gay in light of endorsements received by Olivia Cruises and Resorts—a company that serves lesbian travelers—thus marking a significant shift in the relationship between lesbian subjectivity, sport, and sponsorship. A concern with a neoliberal-infused GLBT politics underscores our analysis, and a close reading of these narratives raises complex questions about the corporatization of coming out and the existence of lesbian celebrity in sport.

    Details

    Item Type Articles
    CreatorsChawansky, M.and Francombe, J.
    DepartmentsFaculty of Humanities & Social Sciences > Education
    RefereedYes
    StatusPublished
    ID Code26631

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