Research

Exploring the impact of retail design on shopping behaviour: using the built shopping environment to examine the relative effect of motivational orientation.


Reference:

Gilde, C., 2010. Exploring the impact of retail design on shopping behaviour: using the built shopping environment to examine the relative effect of motivational orientation. Thesis (Doctor of Philosophy (PhD)). University of Bath.

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    Details

    Item Type Thesis (Doctor of Philosophy (PhD))
    CreatorsGilde, C.
    Uncontrolled Keywordsmotivational shopping orientation, built shopping environment, virtual design software, retail design, environmental psychology
    DepartmentsSchool of Management
    Publisher StatementUnivBath_PhD_2011_C_Gilde.pdf: © The Author
    StatusUnpublished
    ID Code26670

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