Up close and personal: social presence in mediated personal relationships


Gooch, D. and Watts, L. A., 2011. Up close and personal: social presence in mediated personal relationships. In: 25th BCS Conference on Human-Computer Interaction (HCI2011 Health, Wealth and Happiness), 2011-07-04 - 2011-07-08.

Related documents:

PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (518kB) | Preview

    Official URL:


    The likes of clarity and efficiency are good communication concepts for designers and evaluators of business communication tools. They make little sense, however, when the design context of an interactive system is the support of a personal relationship. What matters then is that people feel they are ‘there’ for one another. This paper describes a new way of understanding Social Presence in technologically mediated communication by relating it to a well-established psychological relationship construct: Closeness. We propose a model whereby an individual’s long-term feeling of Closeness to others is influenced by communication events that are invested with a sense of Social Presence, as a function of the background level of psychological Closeness. Thus each communicative act, and its associated feeling of Social Presence, has an impact on the feeling of Closeness. We report a three-week-long study during which 18 participants reported daily ratings of Closeness, and communication-event ratings of both Closeness and Social Presence. Our findings are consistent with the model we propose, suggesting that systems for intimate relationships require consideration of both Social Presence and Closeness. We further consider methodological and measurement issues in the realm of personal relationships, and the expanding remit of HCI design as an active contributor to the world of experience and feelings.


    Item Type Conference or Workshop Items (Paper)
    CreatorsGooch, D.and Watts, L. A.
    DepartmentsFaculty of Science > Computer Science
    Publisher StatementGoochWattsBHCI2011.pdf: "© ACM, 2016. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction
    ID Code27221


    Actions (login required)

    View Item

    Document Downloads

    More statistics for this item...