Towards a sociological analysis of London 2012

Reference:

Silk, M. L., 2011. Towards a sociological analysis of London 2012. Sociology-the Journal of the British Sociological Association, 45 (5), pp. 733-748.

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Official URL:

http://dx.doi.org/10.1177/0038038511413422

Abstract

Within this article, I focus on a number of productive scholarly avenues to which sociological analysis of London 2012 might want to attend. Understanding major sporting events - and thus the Olympic Games - as inextricably entangled with the media-industrial complex, I suggest London 2012 as a commodity spectacle that will emphasize gleaming aesthetics, a (sporting) city and nation collapsed into (simple) tourist images, and the presentation of a particular expression of self within the logics of the global market. In so doing, and by peeking behind the seductive, corporate-inspired veil of material and symbolic regeneration, image, strategy and legacy, we, as a field, can ask crucial questions about whose histories, whose representations and which peoples matter to, and for, the sporting spectacle.

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