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Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomes


Reference:

Beverland, M. B., 2012. Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomes. Industrial Marketing Management, 41 (1), pp. 8-10.

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Official URL:

http://dx.doi.org/10.1016/j.indmarman.2011.11.005

Details

Item Type Articles
CreatorsBeverland, M. B.
DOI10.1016/j.indmarman.2011.11.005
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code29084

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