Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomes
Reference:
Beverland, M. B., 2012. Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomes. Industrial Marketing Management, 41 (1), pp. 8-10.
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Official URL:
http://dx.doi.org/10.1016/j.indmarman.2011.11.005
Details
| Item Type | Articles |
| Creators | Beverland, M. B. |
| DOI | 10.1016/j.indmarman.2011.11.005 |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 29084 |
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