How does organizational identification form? A consumer behavior perspective
Reference:
Press, M. and Arnould, E. J., 2011. How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research, 38 (4), pp. 650-666.
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Official URL:
http://www.jstor.org/stable/10.1086/660699
Details
| Item Type | Articles |
| Creators | Press, M.and Arnould, E. J. |
| DOI | 10.1086/660699 |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 29222 |
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