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How does organizational identification form? A consumer behavior perspective


Reference:

Press, M. and Arnould, E. J., 2011. How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research, 38 (4), pp. 650-666.

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Official URL:

http://www.jstor.org/stable/10.1086/660699

Details

Item Type Articles
CreatorsPress, M.and Arnould, E. J.
DOI10.1086/660699
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code29222

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