Video games, processing fluency and choice:exploring placement in new media
Hang, H. and Auty, S., 2009. Video games, processing fluency and choice:exploring placement in new media. Duluth, U. S. A.: Association for Consumer Research, p. 799.
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|Item Type||Conference or Workshop Items (UNSPECIFIED)|
|Creators||Hang, H.and Auty, S.|
|Editors||McGill, A. L.and Shavitt, S.|
|Departments||School of Management|
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