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Video games, processing fluency and choice : exploring placement in new media


Reference:

Hang, H. and Auty, S., 2009. Video games, processing fluency and choice : exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research. Vol. 36. Duluth, U. S. A.: Association for Consumer Research, p. 799.

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Details

Item Type Book Sections
CreatorsHang, H.and Auty, S.
EditorsMcGill, A. L.and Shavitt, S.
Related URLs
URLURL Type
http://www.acrwebsite.org/volumes/display.asp?id=14738Free Full-text
DepartmentsSchool of Management
StatusPublished
ID Code29247

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