Video games, processing fluency and choice: exploring placement in new media
Reference:
Hang, H. and Auty, S., 2009. Video games, processing fluency and choice: exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research. Vol. 36. USA, Duluth: Association for Consumer Research, p. 799.
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Details
| Item Type | Book Sections | ||||
| Creators | Hang, H.and Auty, S. | ||||
| Editors | McGill, A. L.and Shavitt, S. | ||||
| Related URLs |
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| Departments | School of Management | ||||
| Status | Published | ||||
| ID Code | 29247 |
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