The implicit influence of bimodal brand placements on children: information integration or information interference?
Reference:
Hang, H., 2012. The implicit influence of bimodal brand placements on children: information integration or information interference? International Journal of Advertising, 31 (3), pp. 465-484.
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Details
| Item Type | Articles |
| Creators | Hang, H. |
| DOI | 10.2501/IJA-31-3-465-484 |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 29248 |
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