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The implicit influence of bimodal brand placement on children : information integration or information interference?


Reference:

Hang, H., 2012. The implicit influence of bimodal brand placement on children : information integration or information interference? International Journal of Advertising, 31 (3), pp. 465-484.

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Official URL:

http://dx.doi.org/10.2501/IJA-31-3-465-484

Details

Item Type Articles
CreatorsHang, H.
DOI10.2501/IJA-31-3-465-484
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code29248

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