Ranscombe, C., Hicks, B. J. and Mullineux, G., 2012. A method for exploring similarities and visual references to brand in the appearance of mature mass-market products. Design Studies, 33 (5), pp. 496-520.
Product appearance and in particular its association with branding has been shown to play an increasingly important role in the commercial success of mature mass-market products. This paper presents a novel approach to analyse product appearance and explore similarities between products. The approach is applied to two contemporary industrial examples, smartphones and vehicles, and the outcome used to explore the strategic use of visual references to brand in product appearance. Results from the method’s application validate the method in providing insights in terms of specific similarities in appearance. Further interpretation is then used to recommend possible design strategies with respect to the use of visual references to brand.
|Item Type ||Articles|
|Creators||Ranscombe, C., Hicks, B. J. and Mullineux, G.|
|Departments||Faculty of Engineering & Design > Mechanical Engineering|
|Research Centres||Innovative Design & Manufacturing Research Centre (IdMRC)|
|Publisher Statement||2._A_METHOD_FOR_EXPLORING_SIMILARITIES_AND_VISUAL_REFERENCES_TO_BRAND.pdf: NOTICE: this is the author’s version of a work that was accepted for publication in Design Studies. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Design Studies, vol 33, issue 5, 2012, DOI 10.1016/j.destud.2012.04.001|
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