Evolution: how new multichannel thinking can deliver competitative advantage
Reference:
Bruce, L., Bondy, K., Street, R. and Wilson, H., 2009. Evolution: how new multichannel thinking can deliver competitative advantage. Journal of Direct, Data and Digital Marketing Practice, 10 (4), pp. 329-335.
Related documents:
This repository does not currently have the full-text of this item.You may be able to access a copy if URLs are provided below. (Contact Author)
Details
| Item Type | Articles |
| Creators | Bruce, L., Bondy, K., Street, R. and Wilson, H. |
| DOI | 10.1057/dddmp.2009.4 |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 30353 |
Export
Actions (login required)
| View Item |
