Research

Evolution : how new multichannel thinking can deliver competitive advantage


Reference:

Bruce, L., Bondy, K., Street, R. and Wilson, H., 2009. Evolution : how new multichannel thinking can deliver competitive advantage. Journal of Direct, Data and Digital Marketing Practice, 10 (4), pp. 329-335.

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Official URL:

http://dx.doi.org/10.1057/dddmp.2009.4

Details

Item Type Articles
CreatorsBruce, L., Bondy, K., Street, R. and Wilson, H.
DOI10.1057/dddmp.2009.4
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code30353

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