Negotiating life themes through brand symbolism synthesis
Almutawa, F., 2011. Negotiating life themes through brand symbolism synthesis. Thesis (Doctor of Philosophy (PhD)). University of Bath.
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|Item Type||Thesis (Doctor of Philosophy (PhD))|
|Uncontrolled Keywords||consumer culture,life themes,symbolic branda,luxury fashion brands,muslim women,taboo|
|Departments||School of Management|
|Publisher Statement||UnivBath_PhD_2011_F_S_Al_Mutawa.pdf: © The Author|
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