Negotiating life themes through brand symbolism synthesis
Reference:
Almutawa, F., 2011. Negotiating life themes through brand symbolism synthesis. Thesis (Doctor of Philosophy (PhD)). University of Bath.
Related documents:
This repository does not currently have the full-text of this item.You may be able to access a copy if URLs are provided below.
Details
| Item Type | Thesis (Doctor of Philosophy (PhD)) |
| Creators | Almutawa, F. |
| Uncontrolled Keywords | consumer culture, life themes, symbolic branda, luxury fashion brands, muslim women, taboo |
| Departments | School of Management |
| Publisher Statement | UnivBath_PhD_2011_F_S_Al_Mutawa.pdf: © The Author |
| Status | Published |
| ID Code | 31889 |
Export
Actions (login required)
| View Item |
