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Negotiating life themes through brand symbolism synthesis


Reference:

Almutawa, F., 2011. Negotiating life themes through brand symbolism synthesis. Thesis (Doctor of Philosophy (PhD)). University of Bath.

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Details

Item Type Thesis (Doctor of Philosophy (PhD))
CreatorsAlmutawa, F.
Uncontrolled Keywordsconsumer culture, life themes, symbolic branda, luxury fashion brands, muslim women, taboo
DepartmentsSchool of Management
Publisher StatementUnivBath_PhD_2011_F_S_Al_Mutawa.pdf: © The Author
StatusPublished
ID Code31889

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