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Young adults and 'binge' drinking:a Bakhtinian analysis


Reference:

Hackley, C., Bengry-Howell, A., Griffin, C., Mistral, W., Szmigin, I. and Hackley, R. A., 2013. Young adults and 'binge' drinking:a Bakhtinian analysis. Journal of Marketing Management, 29 (7-8), pp. 933-949.

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    Official URL:

    http://dx.doi.org/10.1080/0267257X.2012.729074

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    Abstract

    In this paper, we use Bakhtin's theory of carnival in a literary analysis of young people's accounts of the role of alcohol in their social lives. Bakhtinian themes in the focus-group transcripts included the dialogic character of drinking stories, the focus on parodic grotesquery, ribald and satiric laughter, and the temporary subversion and reversal of social norms and roles in a world turned ‘inside out’. We suggest that our analysis of the UK's drinking ‘culture’ hints at a previously untheorised complexity and force, and points to a deep contradiction between young people's lived experience of alcohol and government policy discourses based on appeals to individual moral responsibility. We conclude that the carnivalesque resonance of drinking is such that the UK's alcohol problem will continue to worsen until the availability and cultural presence of alcohol is subject to stricter controls.

    Details

    Item Type Articles
    CreatorsHackley, C., Bengry-Howell, A., Griffin, C., Mistral, W., Szmigin, I. and Hackley, R. A.
    DOI10.1080/0267257X.2012.729074
    Related URLs
    URLURL Type
    http://www.scopus.com/inward/record.url?scp=84869114933&partnerID=8YFLogxKUNSPECIFIED
    DepartmentsFaculty of Humanities & Social Sciences > Psychology
    Faculty of Humanities & Social Sciences > Health
    Research CentresMental Health Research & Development Unit
    Publisher StatementHackley_et_al_JMM_Bakhtin_final_pre_print.pdf: Author Posting © Westburn Publishers Ltd, 2013. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in the [Journal], and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Hackley, C, Bengry-Howell, A, Griffin, C, Mistral, W, Szmigin, I & Hackley, RA 2013, 'Young adults and 'binge' drinking: a Bakhtinian analysis' Journal of Marketing Management, vol 29, no. 7-8, pp. 933-949., http://dx.doi.org/10.1080/0267257X.2012.729074
    RefereedYes
    StatusPublished
    ID Code31979

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