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Co-creation of meaning as a prerequisite for market-focused strategic flexibility


Reference:

Gylling, C., Elliott, R. and Toivonen, M., 2012. Co-creation of meaning as a prerequisite for market-focused strategic flexibility. European Journal of Marketing, 46 (10), pp. 1283-1301.

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Official URL:

http://dx.doi.org/10.1108/03090561211248035

Details

Item Type Articles
CreatorsGylling, C., Elliott, R. and Toivonen, M.
DOI10.1108/03090561211248035
DepartmentsSchool of Management
Research CentresCentre for Research in Advertising and Consumption (CRiAC)
RefereedYes
StatusPublished
ID Code32113

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