Co-creation of meaning as a prerequisite for market-focused strategic flexibility
Reference:
Gylling, C., Elliott, R. and Toivonen, M., 2012. Co-creation of meaning as a prerequisite for market-focused strategic flexibility. European Journal of Marketing, 46 (10), pp. 1283-1301.
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Official URL:
http://dx.doi.org/10.1108/03090561211248035
Details
| Item Type | Articles |
| Creators | Gylling, C., Elliott, R. and Toivonen, M. |
| DOI | 10.1108/03090561211248035 |
| Departments | School of Management |
| Research Centres | Centre for Research in Advertising and Consumption (CRiAC) |
| Refereed | Yes |
| Status | Published |
| ID Code | 32113 |
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