Research

Is doing more, doing better?:The relationship between responsible supply chain management and corporate reputation


Reference:

Hoejmose, S. U., Roehrich, J. K. and Grosvold, J., 2014. Is doing more, doing better?:The relationship between responsible supply chain management and corporate reputation. Industrial Marketing Management, 43 (1), pp. 77-90.

Related documents:

This repository does not currently have the full-text of this item.
You may be able to access a copy if URLs are provided below. (Contact Author)

Official URL:

http://dx.doi.org/10.1016/j.indmarman.2013.10.002

Related URLs:

Abstract

Responsible supply chain management (RSCM) can help protect a firm's corporate reputation by shielding it from negative media attention and consumer boycotts. RSCM can also enhance a firm's corporate reputation, which allows firms to secure business contracts and penetrate new market segments successfully. This study empirically examines: (i) the extent to which responsible supply chain management practices is driven by a desire to protect corporate reputation; and (ii) whether responsible supply chain management can enhance corporate reputation and thereby generate competitive advantage to the firm. We draw on primary and secondary datasets across seven firms, spanning the publishing, technology, beverage, tobacco, finance and home improvement sectors. We find compelling evidence to suggest that firms often engage in RSCM due to a desire to protect corporate reputation. Similarly, we find empirical evidence to suggest that responsible supply chain practices can enhance reputation and thereby create competitive benefits, although this link is not as profound as the relationship between RSCM and reputation protection and there are significant variations across industries. These findings have significant implications for marketing theory and, in particular, industrial marketers, who are increasingly expected to implement responsible supply chain practices.

Details

Item Type Articles
CreatorsHoejmose, S. U., Roehrich, J. K. and Grosvold, J.
DOI10.1016/j.indmarman.2013.10.002
Related URLs
URLURL Type
http://www.scopus.com/inward/record.url?scp=84893847263&partnerID=8YFLogxKUNSPECIFIED
Uncontrolled Keywordssustainability,multi-case study approach,reputation enhancement,reputation protection,responsible supply chain management,corporate reputation
DepartmentsSchool of Management
Research CentresCentre for Business, Organisations and Society (CBOS)
RefereedYes
StatusPublished
ID Code37633

Export

Actions (login required)

View Item