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Children's processing of embedded brand messages:product placement and the role of conceptual fluency


Reference:

Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages:product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.

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Details

Item Type Book Sections
CreatorsOwen, L., Hang, H., Lewis, C. and Auty, S.
EditorsShrum, L. J.
DepartmentsSchool of Management
Research CentresCentre for Research in Advertising and Consumption (CRiAC)
StatusPublished
ID Code37643

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