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Servitizing manufacturers:the importance of service complexity and contract simplicity


Reference:

Kreye, M., Roehrich, K. J. and Lewis, M. A., 2013. Servitizing manufacturers:the importance of service complexity and contract simplicity.

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    Details

    Item Type Conference or Workshop Items (UNSPECIFIED)
    CreatorsKreye, M., Roehrich, K. J. and Lewis, M. A.
    DepartmentsSchool of Management
    StatusPublished
    ID Code41359

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