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Brand experience:managerial applications of a new consumer psychology concept


Reference:

Brakus, J. J., Schmitt, B. H. and Zarantonello, L., 2012. Brand experience:managerial applications of a new consumer psychology concept. In: Posavac, S. S., ed. Cracking the Code. New York, U. S. A.: ME Sharpe, pp. 159-180.

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Details

Item Type Book Sections
CreatorsBrakus, J. J., Schmitt, B. H. and Zarantonello, L.
EditorsPosavac, S. S.
Related URLs
URLURL Type
http://www.mesharpe.comPublisher
DepartmentsSchool of Management
StatusPublished
ID Code41586

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