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An Experiential Account of Happiness in Life and in Ads


Reference:

Brakus, J. J., Zarantonello, L. and Schmitt, B. H., 2012. An Experiential Account of Happiness in Life and in Ads. In: 11th International Conference on Research in Advertising, 2012-06-28 - 2012-06-30.

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Details

Item Type Conference or Workshop Items (Paper)
CreatorsBrakus, J. J., Zarantonello, L. and Schmitt, B. H.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code41595

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