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Focus groups to support the industrial/product designer: a review based on current literature and designers' feedback


Reference:

Bruseberg, A. and McDonagh-Philp, D., 2002. Focus groups to support the industrial/product designer: a review based on current literature and designers' feedback. Applied Ergonomics, 33 (1), pp. 27-38.

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Abstract

Focus groups are widely used within human factors, social sciences and market research. Whilst user-research methods may be familiar to other disciplines, conventional design training has not, until recently, incorporated such activities. With the increased awareness for the necessity to elicit user needs beyond the functional, design research is becoming more established. However, there is a significant gap in training material for design research. This paper will review the scope of application of focus group techniques, with particular emphasis on the suitability of focus groups for use by industrial/product designers, based on the current literature and designer feedback from two case studies. (C) 2001 Elsevier Science Ltd. All rights reserved.

Details

Item Type Articles
CreatorsBruseberg, A.and McDonagh-Philp, D.
Uncontrolled Keywordsfocus groups, user-centred designing, design research
DepartmentsFaculty of Science > Biology & Biochemistry
RefereedYes
StatusPublished
ID Code4255
Additional InformationID number: ISI:000172960200004

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