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Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice


Reference:

Hang, H., 2007. Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice.

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Details

Item Type Conference or Workshop Items (UNSPECIFIED)
CreatorsHang, H.
DepartmentsSchool of Management
Research Centres & Institutes > Institute for Policy Research
Research CentresCentre for Research in Advertising and Consumption (CRiAC)
StatusPublished
ID Code45883

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