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Empowering interventions to promote sustainable lifestyles:testing the habit discontinuity hypothesis in a field experiment


Reference:

Verplanken, B. and Roy, D., 2016. Empowering interventions to promote sustainable lifestyles:testing the habit discontinuity hypothesis in a field experiment. Journal of Environmental Psychology, 45, pp. 127-134.

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    Official URL:

    http://dx.doi.org/10.1016/j.jenvp.2015.11.008

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    Abstract

    This study tested the habit discontinuity hypothesis, which states that behaviour change interventions are more effective when delivered in the context of life course changes. The assumption is that when habits are (temporarily) disturbed, people are more sensitive to new information and adopt a mind-set that is conducive to behaviour change. A field experiment was conducted among 800 participants, who received an intervention promoting sustainable behaviours, or were in a no-intervention control condition. In both conditions half of the households had recently relocated, and were matched with households which had not relocated. Self-reported frequencies of twenty-five environment-related behaviours were assessed at baseline and eight weeks later. While controlling for past behaviour, habit strength, intentions, perceived control, biospheric values, personal norms, and personal involvement, the intervention was more effective among recently relocated participants. The results also suggested that the duration of the ‘window of opportunity’ was three months after relocation.

    Details

    Item Type Articles
    CreatorsVerplanken, B.and Roy, D.
    DOI10.1016/j.jenvp.2015.11.008
    Related URLs
    URLURL Type
    http://dx.doi.org/10.1016/j.jenvp.2015.11.008Free Full-text
    DepartmentsFaculty of Humanities & Social Sciences > Psychology
    Research Centres & Institutes > Institute for Policy Research
    Research CentresCentre for Motivation and Health Behaviour Change
    RefereedYes
    StatusPublished
    ID Code48240

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