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Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000


Reference:

Lee, Z., Hang, H. and Beverland, M., 2017. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. In: Association of Business Historians Conference, 2017-06-29 - 2017-07-01, Hilton Grosvenor Hotel.

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Details

Item Type Conference or Workshop Items (Paper)
CreatorsLee, Z., Hang, H. and Beverland, M.
DepartmentsSchool of Management
Research Centres & Institutes > Institute for Policy Research
RefereedYes
StatusPublished
ID Code56416

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