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The origin and evolution of brand equity idea: the story so far (1945-1990)


Reference:

Lee, Z., Hang, H. and Beverland, M., 2017. The origin and evolution of brand equity idea: the story so far (1945-1990). In: CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business, 2017-06-20 - 2017-06-20, University of York.

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Details

Item Type Conference or Workshop Items (Paper)
CreatorsLee, Z., Hang, H. and Beverland, M.
DepartmentsSchool of Management
Research Centres & Institutes > Institute for Policy Research
RefereedYes
StatusPublished
ID Code56417

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