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Seeking relief from negative emotions: Customer revenge as an emotional outlet.


Reference:

Gemtou, E.-M. and Hang, H., 2017. Seeking relief from negative emotions: Customer revenge as an emotional outlet. In: 2017 Academy of Marketing Science Annual Conference, 2017-05-24 - 2017-05-26.

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    Details

    Item Type Conference or Workshop Items (Paper)
    CreatorsGemtou, E.-M.and Hang, H.
    DepartmentsSchool of Management
    Research Centres & Institutes > Institute for Policy Research
    RefereedYes
    StatusPublished
    ID Code57274

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