Research

A contingent valuation of the 2012 London Olympic games - A regional perspective


Reference:

Walton, H., Longo, A. and Dawson, P., 2008. A contingent valuation of the 2012 London Olympic games - A regional perspective. Journal of Sports Economics, 9 (3), pp. 304-317.

Related documents:

This repository does not currently have the full-text of this item.
You may be able to access a copy if URLs are provided below. (Contact Author)

Official URL:

http://dx.doi.org/10.1177/1527002507308769

Abstract

Major sporting events such as the Olympics are usually assessed in terms of economic impacts. Recently, policy makers have begun to place greater emphasis on possible intangible effects (such as civic pride, legacy of sporting facilities) associated with such events. To date, little work has been carried out on quantifying these effects in a meaningful way. This study uses contingent valuation methodology to assess the value of the proposed 2012 London Olympic Games. The survey is carried out on the provincial city of Bath, approximately 2 hours west of London. Conducting the survey outside of London is justified on the basis that the organizers of London 2012 have emphasized the value of the event to the United Kingdom as a whole. The results suggest that positive intangible effects are associated with the event and residents outside of London are willing to pay toward funding.

Details

Item Type Articles
CreatorsWalton, H., Longo, A. and Dawson, P.
DOI10.1177/1527002507308769
DepartmentsFaculty of Humanities & Social Sciences > Economics
RefereedYes
StatusPublished
ID Code9710
Additional InformationID number: ISI:000255602800005

Export

Actions (login required)

View Item