Items from Research Centres & Institutes > Centre for Research in Advertising and Consumption (CRiAC)
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Al-Mutawa, F. S., Elliott, R. and Nuttall, P., 2015. Foreign brands in local cultures:A socio-cultural perspective of postmodern brandscapes. Journal of Consumer Behaviour, 14 (2), pp. 137-144.
Bailey, L., Griffin, C. and Shankar, A., 2015. “Not a good look”: Impossible dilemmas for young women negotiating the culture of intoxication in the UK. Substance Use & Misuse, 50 (6), pp. 747-758. Item availability may be restricted.
Beverland, M., 2015. How manufacturing can revive growth in the UK economy. The Conversation
Beverland, M., Nielsen, B. and Pryce, V., 2015. IPR Policy Brief - Revitalising UK manufacturing's image through brand-driven value. Other. University of Bath.
Beverland, M., Nielson, B. and Pryce, V., 2015. Redesigning manufacturing:Reimagining the business of making in the UK. London, U. K.: Palgrave Macmillan.
Beverland, M. B., Wilner, S. J. S. and Micheli, P., 2015. Reconciling the tension between consistency and relevance:design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43 (5), pp. 589-609.
Davies, I., 2015. "Theory" into "knowledge":Operationalizing consumption research into behavioral change with pragmatism. In: Association for Consumer Research, 2011-10-13 - 2011-10-16, St Louis.
Davies, I. and Chambers, L., 2015. Identifying hybrid identities in social entrepreneurship. Working Paper.
Fairbairn, H., Pavelin, S. and Hang, H., 2015. The Effects of a Social Context on Reputational Judgments of Corporate Social Responsibility. In: International Association of Business and Society. .
Hang, H., 2015. Forthcoming. Online game advertising and children: a literature review. In: Advances in Advertising Research. .
Hang, H. and Godley, A., 2015. Forthcoming. Collective financing among Chinese entrepreneurs and the diffusion of the department store format in China, 1890-1940. Business History
Hang, H. and Nairn, A., 2015. Forthcoming. Online game advertising and children:a literature review. Journal of Public Policy and Marketing, revise and resubmit.
Hang, H. and Nairn, A. C., 2015. Forthcoming. Defend the indefensible: helping children cope with the implicit influence of online game advertising. In: De Pelsmacker, P., ed. Handbook of Research on New Advertising Formats. .
Sands, S., Oppewal, H. and Beverland, M., 2015. How in-store educational and entertaining events influence shopper satisfaction. Journal of Retailing and Consumer Services, 23 (March), pp. 9-20.
Arnould, E. J., 2014. Rudiments of a value praxeology. Marketing Theory, 14 (1), pp. 129-133.
Beverland, M.B., 2014. Sustainable eating:Mainstreaming plant-based diets in developed economies. Journal of Macromarketing, 34 (3), pp. 369-382.
Chambers, L. and Davies, I., 2014. Toward a better understanding of hybridity in social entrepreneurship. In: Academy of Management Conference, 2014-08-01 - 2014-08-05, Philadelphia.
Davies, I., 2014. Key Account Management : Performance, Measurement and Rewards. Other. Key Account Management Best Practice Knowledge Share.
Davies, I. and Ryals, L., 2014. The effectiveness of Key Account Management practices. Industrial Marketing Management, 43 (7), pp. 1182-1194.
Hang, H., 2014. Brand-placement effectiveness and competitive interference in entertainment media:brand recall and choice in kid’s video-game advertisements. Journal of Advertising Research, 54 (2), pp. 192-199.
Hang, H. and Nairn, A., 2014. IPR Policy Brief - Advergames: It's not child's play. Other. University of Bath.
O'Neill, J., Bondy, K. and Hang, H., 2014. Bring Communication back to Focus: Corporate Message Strategies and Organisational Legitimacy. In: Academy of Management Annual Conference. .
Richardson, S., McNeill, A., Langley, T. E., Sims, M., Gilmore, A., Szatkowski, L., Heath, R., Fong, G. T. and Lewis, S., 2014. The impact of televised tobacco control advertising content on campaign recall : Evidence from the International Tobacco Control (ITC) United Kingdom Survey. BMC Public Health, 14, 432.
Shankar, A., 2014. An investigation into self-regulation offline associated with multiple audiences present on Facebbok. In: European Association for Social Psychology, 2014-07-09 - 2014-07-12, Amsterdam.
Shankar, A., 2014. Don't share the topless ad on my timeline : Impression management & the multiple audience effect. In: European Marketing Academy Conference, 2014-06-03 - 2014-06-06, Valencia.
Shankar, A., 2014. I want to share this 'sexy' ad but my boss is watching. In: Academy of Marketing Science, 2014-05-21 - 2014-05-23, Indianapolis.
Tinson, J. and Nuttall, P., 2014. Social Collective Decision Making among Adolescents : A Review and a Revamp. Psychology and Marketing, 31 (10), 871–885. Item availability may be restricted.
Canniford, R. and Shankar, A., 2013. Purifying practices:how consumers assemble romantic experiences of nature. Journal of Consumer Research, 39 (5), pp. 1051-1069.
Cayla, J. and Arnould, E., 2013. Ethnographic stories for market learning. Journal of Marketing, 77 (4), pp. 1-16.
Davies, I. A. and Ryals, L. J., 2013. Attitudes and behaviours of key account managers:Are they really any different to senior sales professionals? Industrial Marketing Management, 42 (6), pp. 919-931.
Doherty, B., Davies, I. A. and Tranchell, S., 2013. Where now for fair trade? Business History, 55 (2), pp. 161-189.
Goulding, C., Shankar, A. and Canniford, R., 2013. Learning to be tribal:facilitating the formation of consumer tribes. European Journal of Marketing, 47 (5/6), pp. 813-832.
Guo, L., Arnould, E. J., Gruen, T. W. and Tang, C., 2013. Socializing to co-produce:Pathways to consumers' financial well-being. Journal of Service Research, 16 (4), pp. 549-563.
Hang, H., 2013. International Management Education in China: A bless or A Curse? In: The Routledge Companion to International Management Education. .
Hang, H. and Godley, A., 2013. Collective Financing among Chinese entrepreneurs and the Diffusion of the Department Store Format in China, 1890-1940. In: Pingyao Forum. .
Healy, M.J. and Beverland, M.B., 2013. Unleashing the animal within:Exploring consumers' zoomorphic identity motives. Journal of Marketing Management, 29 (1-2), pp. 225-248.
Lee, Z. S. H., 2013. Rebranding in brand-oriented organisations:Exploring tensions in the nonprofit sector. Journal of Marketing Management, 29 (9-10), pp. 1124-1142.
Moisio, R., Arnould, E. J. and Gentry, J. W., 2013. Productive consumption in the class-mediated construction of domestic masculinity:Do-it-yourself (DIY) home improvement in men’s identity work. Journal of Consumer Research, 40 (2), pp. 298-316.
O'Neill, J., Bondy, K. and Hang, H., 2013. Exploring factors in media coverage of environmental controversies that affect perceptions of social legitimacy. In: Annual International Congress on Social and Environmental Accounting Research. .
Ryals, L. J. and Davies, I. A., 2013. Where's the strategic intent in key account relationships? Journal of Business and Industrial Marketing, 28 (2), pp. 111-124.
Smit, E.G., Neijens, P.C. and Heath, R., 2013. The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32 (1), pp. 65-84.
Striet, C.-M. and Davies, I. A., 2013. Sustainability isn't sexy : an exploratory study into luxury fashion. In: Gardetti, M. A. and Torres, A. L., eds. Sustainability in fashion and textiles. Sheffield, U. K.: Greenleaf Publishing.
Thompson, C. J., Arnould, E. and Giesler, M., 2013. Discursivity, difference, and disruption:Genealogical reflections on the consumer culture theory heteroglossia. Marketing Theory, 13 (2), pp. 149-174.
Tinson, J., Close, A., Tuncay Zayer, L. and Nuttall, P., 2013. Attitudinal and behavioral resistance : A marketing perspective. Journal of Consumer Behaviour, 12 (6), pp. 436-448.
Tinson, J. and Nuttall, P., 2013. Exploring appropriation of global cultural rituals. In: Piacentini, M. and Cui, C., eds. Multicultural Perspectives in Customer Behaviour. Taylor and Francis, pp. 81-98.
Yannopoulou, N. and Elliott, R., 2013. Open versus closed advertising texts and interpretive communities. International Journal of Advertising, 27 (1), pp. 9-36.
Doherty, B., Davies, I. A. and Knox, S., 2012. Cafédirect : the marketing evolution and market penetration for Fair Trade products. In: Collins, D., ed. Business Ethics. Hoboken, U. S. A.: John Wiley & Sons, pp. 523-534.
Gylling, C., Elliott, R. and Toivonen, M., 2012. Co-creation of meaning as a prerequisite for market-focused strategic flexibility. European Journal of Marketing, 46 (10), pp. 1283-1301.
Heath, R. G., 2012. Seducing the Subconscious : The Psychology of Emotional Influence in Advertising. Chichester, U. K.: Wiley-Blackwell.
Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages : product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.
Rimallo, D., Maclaran, P., Belk, R.W., Gould, S.J., Izberk-Bilgin, E., Kedzior, R., Kozinets, R., Schau, H.J., Scott, L., Sherry, J.F. and Arnould, E., 2012. Conversations on the sacred and spirituality in consumer behavior. In: Gurhan-Canli, Z., Ontes, C. and Zhu, R., eds. Advances in Consumer Research. Vol. 40. Duluth, MN: Association for Consumer Research, pp. 1094-1095.
Siebert, A., Thyroff, A., Humphreys, A., Karababa, E., Coskuner-Balli, G., Veresiu, E., Kjeldgaard, D., Press, M. D., Arnould, E., Schouten, J.W. and Murray, J.B., 2012. Market system dynamics: the value of and the open questions associated with studying markets in consumer culture theory. In: Gurhan-Canli, Z., Otnes, C. and Zhu, R., eds. Advances in Consumer Research. Vol. 40. Duluth, MN: Association for Consumer Research, pp. 1096-1097.
Tinson, J. and Nuttall, P., 2012. An examination of social collective decision-making. In: Gurhan-Canli, Z., Otnes, C. and Zhu, R., eds. Advances in Consumer Research. Vol. 40. Duluth, MN: Association for Consumer Research, pp. 725-726.
Yap, J. E., Beverland, M. B. and Bove, L. L., 2012. "Doing privacy":Consumers search for sovereignty through privacy management practices. Research in Consumer Behavior, 14, pp. 171-190.
Arnould, E., 2011. Consumer culture in Africa. In: Southerton, D., ed. Encyclopedia of Consumer Culture. London, U. K.: Sage Publications.
Arnould, E. and Press, M., 2011. Sustainable marketing and marketing sustainability. In: McNall, S. G. and Herschauer, J., eds. The Business of Sustainability. Oxford, U. K.: Praeger.
Deberry-Spence, B., Bonsu, S. K. and Arnould, E. J., 2011. Market development in the African context. In: Penaloza, L., Toulouse, N. and Visconti, L. M., eds. Marketing Management. Abingdon, U. K.: Routledge, pp. 93-109.
Geiger-Oneto, S. and Arnould, E. J., 2011. Alternative trade organization and subjective quality of life:The case of Latin American coffee producers. Journal of Macromarketing, 31 (3), pp. 276-290.
Hang, H., 2011. Entrepreneurial Orientation and Market Orientation Implementation. In: Association of Business Historian Annual Conference. .
Hang, H., 2011. Globalization and the Evolution of International Retailing: a comment on Alexander’s ‘British Overseas Retailing, 1900-1960. In: British Academy of Management 2011 Annual Conference. .
Nuttall, P., Arnold, S., Carless, L., Crockford, L., Finnamore, K., Frazier, R. and Hill, A., 2011. Understanding music consumption through a tribal lens. Journal of Retailing and Consumer Services, 18 (2), pp. 152-159.
Shankar, A., 2011. Sustain-Ability : Consumer Competence in Sustainable Consumption Practices. In: Consumer Culture Theory Conference, 2011-07-07 - 2011-07-10, Chicago.
Arnould, E., Sheth, J. and Malhotra, N., 2010. Global consumer culture. In: Bello, D. and Griffiths, D., eds. Wiley International Encyclopedia of Marketing. London, U. K.: Wiley-Blackwell.
Beverland, M. B., Napoli, J. and Farrelly, F., 2010. Can all brands innovate in the same way? A typology of brand position and innovation effort. Journal of Product Innovation Management, 27 (1), pp. 33-48.
Folkman Curasi, C., Price, L. L. and Arnould, E., 2010. The ageing consumer and intergenerational transmission of cherished possessions. In: Drolet, A., Schwartz, N. and Yoon, C., eds. The Aging Consumer. London, U. K.: Routledge. (Marketing and Consumer Psychology Series)
Shankar, A., 2010. Kiwiana : Brands and the Construction of national Identity. In: European Association of Consumer Research, 2010-06-30 - 2010-07-02, London.
Shankar, A., 2010. Forthcoming. Working Weeks, Rave Weekends:Identity Fragmentation and the Emergence of New Communities. London, U. K.: Routledge.
Lindgreen, A., Vanhamme, J. and Beverland, M. B., eds., 2009. Memorable Customer Experiences : A Research Anthology. Farnham, U. K.: Gower.
Askegaard, S., Kjeldgaard, S. and Arnould, E. J., 2009. Reflexive culture's consequences. In: Nakata, C., ed. Beyond Hofstede. Basingstoke, U. K.: Palgrave Macmillan, pp. 101-122.
Beverland, M., 2009. Building Brand Authenticity : 7 Habits of Iconic Brands. Basingstoke, U. K.: Palgrave Macmillan.
Hang, H., 2009. The Emergence of International Retailing in China : Pre-conditions and Contexts. Saarbrucken, Germany: VDM Verlag.
Hang, H. and Godley, A., 2009. Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005). In: Proceedings of the Academy of International Business (UK and Ireland Chapter) Annual Conference. .
Martin, B. A. S., Gnoth, J. and Strong, C., 2009. Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations. Journal of Advertising, 38 (3), pp. 5-20.
Nuttall, P., 2009. Insiders, regulars and tourists:Exploring selves and music consumption in adolescence. Journal of Consumer Behaviour, 8 (4), pp. 211-224.
Thomas, S. R., Pervan, S. J. and Nuttall, P. J., 2009. Marketing orientation and arts organisations:The case for business sponsorship. Marketing Intelligence & Planning, 27 (6), pp. 736-752.
Cayla, J. and Arnould, E. J., 2008. A cultural approach to branding in the global marketplace. International Quarterly Journal of Marketing, 16 (4), pp. 86-112.
Cova, B. and Elliott, R., 2008. Everything you always wanted to know about interpretive consumer research but were afraid to ask. Qualitative Market Research: An International Journal, 11 (2), pp. 121-129.
Elliott, R. and Cova, B., 2008. Interpretive consumer research as cultural critique. Consumption, Markets and Culture, 11 (2), pp. 71-72.
Hang, H., 2008. Trust and guanxi in tacit knowledge acquisition: big four department stores in Shanghai (1917-1956)”. In: Proceedings of 2008 Annual Meeting of the Academy of Management. .
Hang, H. and Auty, S., 2008. Investigating product placement in video games: the effect of regulatory fit on children’s choice. In: Proceedings of 2008 Global Marketing Conference at Shanghai. .
Hang, H. and Auty, S., 2008. Video games, processing fluency and children’s choice: exploring product placement in new media. In: Proceedings of European Marketing Academy Annual Conference. .
Martin, B., Wentzel, D. and Tomczak, T., 2008. Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37 (1), pp. 29-43.
Nuttall, P., 2008. For those about to rock:A new understanding of adolescent music consumption. Advances in Consumer Research, 35 (1).
Nuttall, P. and Tinson, J., 2008. Heard but not seen:A teenage centric approach to music consumption research. Advances in Consumer Research, 35 (1), pp. 401-408.
Nuttall, P. and Tinson, J., 2008. Keeping it in the family:How teenagers use music to bond, build bridges and seek autonomy. Advances in Consumer Research, 35 (1), pp. 450-456.
Nuttall, P., 2008. Thank you for the music? The role and significance of music for adolescents. Young Consumers: Insight and Ideas for Responsible Marketers, 9 (2), pp. 104-111.
Veer, E. and Pervan, S., 2008. How the tone and wording of advertisements interact. International Journal of Advertising, 27 (2), pp. 191-207.
Arnould, E., 2007. Service-dominant logic and consumer culture theory : natural allies in an emerging paradigm. In: Belk, R. W. and Sherry, J. F., eds. Consumer Culture Theory. Oxford, U. K.: Elsevier, JAI, pp. 57-78. (Research in Consumer Behavior; 11)
Arnould, E. and Thompson, C., 2007. Consumer culture theory (and we really mean theoretics) : dilemmas and opportunities posed by an academic branding strategy. In: Belk, R. W. and Sherry, J. F., eds. Consumer Culture Theory. Oxford, U. K.: Elsevier, JAI, pp. 3-22. (Research in Consumer Behavior; 11)
Beverland, M., 2007. Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success. Food Policy, 32 (4), pp. 480-495.
Beverland, M., Farrelly, F. and Woodhatch, Z., 2007. Exploring the dimensions of proactivity within advertising agency—client relationships. Journal of Advertising, 36 (4), pp. 49-60.
Beverland, M., Napoli, J. and Lindgreen, A., 2007. Industrial global brand leadership : a capabilities view. Industrial Marketing Management, 36 (8), pp. 1082-1093.
Beverland, M. B. and Lindgreen, A., 2007. Implementing market orientation in industrial firms : a multiple case study. Industrial Marketing Management, 36 (4), pp. 430-442.
Canniford, R. and Shankar, A., 2007. Marketing the savage : appropriating tribal tropes. In: Cova, B., Kozinets, R. V. and Shankar, A., eds. Consumer Tribes. Oxford, U. K.: Elsevier.
Davies, I. A., 2007. The eras and participants of fair trade : an industry structure/stakeholder perspective on the growth of the fair trade industry. Corporate Governance, 7 (4), pp. 455-470.
Hang, H., 2007. Investigating product placement effectiveness in video games: processing fluency and children’s choice” (nominated for best paper prize). In: Proceedings of Academy of Marketing Annual Conference. .
Hang, H., 2007. Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice. In: American Psychological Association Annual Conference. .
Hang, H., 2007. The comparison of retail evolution of department store and supermarkets in China (1900-2005). In: Association of Business Historian Annual Conference. .
Healy, M. J., Beverland, M. B., Oppewal, H. and Sands, S., 2007. Understanding retail experiences : the case for ethnography. International Journal of Market Research, 49 (6), pp. 751-778.
Hedrick, N., Beverland, M. and Minahan, S., 2007. An exploration of relational customers' response to service failure. Journal of Financial Services Marketing, 21 (1), pp. 64-72.
Sands, S., Oppewal, H. and Beverland, M., 2007. The influence of in-store experiential events on shopping value perceptions and shopping behavior. Advances in Consumer Research, 35, pp. 298-303.
Tinson, J. and Nuttall, P., 2007. Insider trading? Exploring familial intra-generational borrowing and sharing. The Marketing Review, 7 (2), pp. 185-200.
Arnould, E. J. and Price, L. L., 2006. Market-oriented ethnography revisited. Journal of Advertising Research, 46 (3), pp. 251-263.
Beverland, M., 2006. The ‘real thing’ : branding authenticity in the luxury wine trade. Journal of Business Research, 59 (2), pp. 251-258.
Beverland, M., Lim, E. A. C., Morrison, M. and Terziovski, M., 2006. In-store music and consumer–brand relationships : relational transformation following experiences of (mis)fit. Journal of Business Research, 59 (9), pp. 982-989.
Beverland, M., Steel, M. and Dapiran, G. P., 2006. Cultural frames that drive sales and marketing apart : an exploratory study. Journal of Business and Industrial Marketing, 21 (6), pp. 386-394.
Beverland, M. B., Ewing, M. T. and Jekanyika Matanda, M., 2006. Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms. Industrial Marketing Management, 35 (3), pp. 383-393.
Hang, H., 2006. How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956). In: Proceedings of 32nd European International Business Academy Annual Conference. .
Hang, H., 2006. How to survive in a dynamic environment — foreign department stores in China before 1949. In: Association of Business Historian Annual Conference. .
Hang, H., 2006. Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice. In: The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes. .
Hang, H., 2006. Political resource and first mover advantage in transition economies – a longitudinal case study of Carrefour in China (1995-2005). In: Reading University Centre for International Business and Strategy Conference. .
Beverland, M., 2005. Adapting within relationships to adapt to market-led change : does relationship success lead to marketplace inertia? Industrial Marketing Management, 34 (6), pp. 577-589.
Beverland, M. and Ewing, M., 2005. Slowing the adoption and diffusion process to enhance brand repositioning : the consumer driven repositioning of Dunlop Volley. Business Horizons, 48 (5), pp. 385-391.
Beverland, M. and Luxton, S., 2005. Managing integrated marketing communication (IMC) through strategic decoupling : how luxury wine firms retain brand leadership while appearing to be wedded to the past. Journal of Advertising, 34 (4), pp. 103-116.
Beverland, M. B., 2005. Crafting brand authenticity : the case of luxury wines. Journal of Management Studies, 42 (5), pp. 1003-1029.
Beverland, M. B., 2005. Managing the design innovation-brand marketing interface : resolving the tension between artistic creation and commercial imperatives. Journal of Product Innovation Management, 22 (2), pp. 193-207.
Dobele, A., Toleman, D. and Beverland, M., 2005. Controlled infection! Spreading the brand message through viral marketing. Business Horizons, 48 (2), pp. 143-149.
Elliott, R. and Davies, A., 2005. Symbolic brands and authenticity of identity performance. In: Schroeder, J. and Salzer-Morling, M., eds. Brand Culture. London, U. K.: Routledge.
Nuttall, P. and Tinson, J., 2005. Exploring peer group influence by considering the use and consumption of popular music among early adolescents. The Marketing Review, 5 (4), pp. 357-370.
Beverland, M., 2004. Brand value, convictions, flexibility, and New Zealand wine. Business Horizons, 47 (5), pp. 53-61.
Beverland, M., 2004. Uncovering “theories-in-use” : building luxury wine brands. European Journal of Marketing, 38 (3/4), pp. 446-466.
Beverland, M., Farrelly, F. and Woodhatch, Z., 2004. The role of value change management in relationship dissolution : hygiene and motivational factors. Journal of Marketing Management, 20 (9-10), pp. 927-939.
Beverland, M. and Lindgreen, A., 2004. Relationship use and market dynamism : a model of relationship evolution. Journal of Marketing Management, 20 (7-8), pp. 825-858.
Elliott, R., 2004. Making up people : consumption as a symbolic vocabulary for the construction of identity. In: Ekstrom, K. and Brembek, H., eds. Elusive Consumption. Oxford, U. K.: Berg.
Beverland, M. and Lockshin, L., 2003. A longitudinal study of customers' desired value change in business-to-business markets. Industrial Marketing Management, 32 (8), pp. 653-666.
Heath, R. G., 2003. Low involvement processing - How advertising works at low attention levels. In: Hansen, F. and Christensen, L. B., eds. Branding and Advertising. Copenhagen, Denmark: Copenhagen Business School Press, pp. 356-364.
Beverland, M., 2001. Contextual influences and the adoption and practice of relationship selling in a business-to-business setting : an exploratory study. Journal of Personal Selling and Sales Management, 21 (3), pp. 207-215.
Beverland, M. and Lockshin, L. S., 2001. Organizational life cycles in small New Zealand wineries. Journal of Small Business Management, 39 (4), pp. 354-362.
Heath, R. G., 2001. The Hidden Power of Advertising : How Low Involvement Processing Influences the Way We Choose Brands. Henley-on-Thames, U. K.: World Advertising Research Centre (WARC). (Admap Monograph; 7)
Shankar, A., 2000. Lost in music? Subjective personal introspection and popular music consumption. Qualitative Market Research: An International Journal, 3 (1), pp. 27-37.