Items from Research Centres & Institutes > Centre for Research in Advertising and Consumption (CRiAC)
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Beverland, M. B., Napoli, J. and Farrelly, F., 2010. Can all brands innovate in the same way? A typology of brand position and innovation effort. Journal of Product Innovation Management, 27 (1), pp. 33-48.
Canniford, R. and Shankar, A., 2013. Purifying practices: how consumers assemble romantic experiences of nature. Journal of Consumer Research, 39 (5), pp. 1051-1069.
Elliott, R. and Cova, B., 2008. Interpretive Consumer Research as Cultural Critique. Consumption, Markets and Culture, 11 (2), pp. 71-72.
Elliott, R. and Cova, B., 2008. Everything you always wanted to know about interpretive consumer research but were afraid to ask. Qualitative Market Research: An International Journal, 11 (2), pp. 121-129.
Gylling, C., Elliott, R. and Toivonen, M., 2012. Co-creation of meaning as a prerequisite for market-focused strategic flexibility. European Journal of Marketing, 46 (10), pp. 1283-1301.
Martin, B. A. S., Gnoth, J. and Strong, C., 2009. Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations. Journal of Advertising, 38 (3), pp. 5-20.
Martin, B., Wentzel, D. and Tomczak, T., 2008. Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37 (1), pp. 29-43.
Pervan, S. and Veer, E., 2008. How the tone and wording of advertisements interact. International Journal of Advertising, 27 (2), pp. 191-207.
Ryals, L.J. and Davies, I.A., 2013. Where's the strategic intent in key account relationships? Journal of Business and Industrial Marketing, 28 (2), pp. 111-124.
Smit, E.G., Neijens, P.C. and Heath, R., 2013. The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32 (1), pp. 65-84.