Items by Heath, Robert

Smit, E.G., Neijens, P.C. and Heath, R., 2013. The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32 (1), pp. 65-84.

Heath, R. G. and Stipp, H., 2011. The secret of television's success: emotional content or rational information? After fifty years the debate continues. Journal of Advertising Research, 51 (1), pp. 112-123.

Heath, R. G., Nairn, A. C. and Bottomley, P. A., 2009. How effective is creativity? Emotive content in TV advertising does not increase attention. Journal of Advertising Research, 49 (4), pp. 450-463.

Heath, R. G., 2009. Emotional engagement: how television builds big brands at low attention. Journal of Advertising Research, 49 (1), pp. 62-73.

Heath, R. and Feldwick, P., 2008. Fifty years using the wrong model of advertising. International Journal of Market Research, 50 (1), pp. 29-59.

Heath, R., 2007. Emotional Persuasion in Advertising: A Hierarchy-of-Processing Model. Working Paper.

Heath, R., 2007. How do we predict advertising attention and engagement? Working Paper.

Heath, R. G., 2007. Advertising works 15. International Journal of Advertising, 26 (3), pp. 408-410.

Heath, R., Brandt, D. and Nairn, A., 2006. Brand relationships: strengthened by emotion, weakened by attention. Journal of Advertising Research, 46 (4), pp. 410-419.

Heath, R. and Nairn, A., 2005. Measuring affective advertising: implications of low attention processing on recall. Journal of Advertising Research, 45 (2), pp. 269-281.

Heath, R. and Hyder, P., 2005. Measuring the hidden power of emotive advertising. International Journal of Market Research, 47 (5), pp. 467-486.

Heath, R. G., 2001. Low involvement processing - A new model of brand communication. Journal of Marketing Communication, 7 (1), pp. 27-33.