Research

Items by Heath, Robert

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Number of items: 19.

Book/s

Articles

Richardson, S., McNeill, A., Langley, T. E., Sims, M., Gilmore, A., Szatkowski, L., Heath, R., Fong, G. T. and Lewis, S., 2014. The impact of televised tobacco control advertising content on campaign recall:Evidence from the International Tobacco Control (ITC) United Kingdom Survey. BMC Public Health, 14, 432.

Smit, E.G., Neijens, P.C. and Heath, R., 2013. The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32 (1), pp. 65-84.

Heath, R. G., Nairn, A. C. and Bottomley, P. A., 2009. How effective is creativity? Emotive content in TV advertising does not increase attention. Journal of Advertising Research, 49 (4), pp. 450-463.

Heath, R., 2009. Emotional engagement:how television builds big brands at low attention. Journal of Advertising Research, 49 (1), pp. 62-73.

Heath, R. and Feldwick, P., 2008. Fifty years using the wrong model of advertising. International Journal of Market Research, 50 (1), pp. 29-59.

Heath, R., 2007. Advertising works 15. International Journal of Advertising, 26 (3), pp. 408-410.

Heath, R., Brandt, D. and Nairn, A., 2006. Brand relationships:strengthened by emotion, weakened by attention. Journal of Advertising Research, 46 (4), pp. 410-419.

Heath, R. and Nairn, A., 2005. Measuring affective advertising:implications of low attention processing on recall. Journal of Advertising Research, 45 (2), pp. 269-281.

Heath, R. and Hyder, P., 2005. Measuring the hidden power of emotive advertising. International Journal of Market Research, 47 (5), pp. 467-486.

Heath, R., 2001. Low involvement processing - A new model of brand communication. Journal of Marketing Communications, 7 (1), pp. 27-33.

Reports/Papers

Conference or Workshop Items

Heath, R. G., 2007. Reinforcement and low attention processing. Los Angeles, U. S. A.: Sage Publications.

Heath, R. G., 2003. Low involvement processing - How advertising works at low attention levels. Copenhagen, Denmark: Copenhagen Business School Press, pp. 356-364.

Non-academic press

Other

This list was generated on Fri Feb 12 19:53:40 2016 GMT.