Items by Heath, Robert
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Heath, R. G., 2012. Seducing the Subconscious : The Psychology of Emotional Influence in Advertising. Chichester, U. K.: Wiley-Blackwell.
Heath, R. G., 2001. The Hidden Power of Advertising : How Low Involvement Processing Influences the Way We Choose Brands. Henley-on-Thames, U. K.: World Advertising Research Centre (WARC). (Admap Monograph; 7)
Heath, R. G., 2003. Low involvement processing - How advertising works at low attention levels. In: Hansen, F. and Christensen, L. B., eds. Branding and Advertising. Copenhagen, Denmark: Copenhagen Business School Press, pp. 356-364.
Smit, E.G., Neijens, P.C. and Heath, R., 2013. The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32 (1), pp. 65-84.
Heath, R. G. and Stipp, H., 2011. The secret of television's success: emotional content or rational information? After fifty years the debate continues. Journal of Advertising Research, 51 (1), pp. 112-123.
Heath, R. G., Nairn, A. C. and Bottomley, P. A., 2009. How effective is creativity? Emotive content in TV advertising does not increase attention. Journal of Advertising Research, 49 (4), pp. 450-463.
Heath, R., 2009. Emotional engagement : how television builds big brands at low attention. Journal of Advertising Research, 49 (1), pp. 62-73.
Heath, R., Brandt, D. and Nairn, A., 2006. Brand relationships : strengthened by emotion, weakened by attention. Journal of Advertising Research, 46 (4), pp. 410-419.
Heath, R. and Nairn, A., 2005. Measuring affective advertising : implications of low attention processing on recall. Journal of Advertising Research, 45 (2), pp. 269-281.
Heath, R. and Hyder, P., 2005. Measuring the hidden power of emotive advertising. International Journal of Market Research, 47 (5), pp. 467-486.
Heath, R., 2001. Low involvement processing - A new model of brand communication. Journal of Marketing Communication, 7 (1), pp. 27-33.
Heath, R., 2007. Emotional Persuasion in Advertising: A Hierarchy-of-Processing Model. Working Paper.
Heath, R., 2007. How do we predict advertising attention and engagement? Working Paper.