Items by Shankar, Avi

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Number of items: 37.


Cova, B., Kozinets, R. and Shankar, A., eds., 2007. Consumer Tribes. Oxford, U. K: Butterworth-Heinemann.

Saren, M., McLaran, P., Goulding, C., Elliott, R., Shankar, A. and Catterall, M., eds., 2007. Critical Marketing:Defining the Field. London, U. K.: Butterworth-Heinemann.

Book Sections

Marder, B., Joinson, A. and Shankar, A., 2012. Every post you make, every pic you take, I'll be watching you: Behind social spheres on facebook. In: 45th Hawaii International Conference on System Science (HICSS), 2012. IEEE, pp. 859-868.

Cova, B. and Shankar, A., 2011. Tribal marketing. In: Penaloza, L., Toulouse, N. and Visconti, L. M., eds. Marketing Management. Abingdon, U. K.: Routledge, pp. 178-193.

Canniford, R. and Shankar, A., 2007. Marketing the savage : appropriating tribal tropes. In: Cova, B., Kozinets, R. V. and Shankar, A., eds. Consumer Tribes. Oxford, U. K.: Elsevier.

Shankar, A., 2006. Book groups : a male outsider perspective. In: Brown, S., ed. Consuming Books. London, U. K.: Routledge.


Bailey, L., Griffin, C. and Shankar, A., 2015. “Not a good look”: Impossible dilemmas for young women negotiating the culture of intoxication in the UK. Substance Use & Misuse, 50 (6), pp. 747-758. Item availability may be restricted.

Goulding, C., Shankar, A. and Canniford, R., 2013. Learning to be tribal:facilitating the formation of consumer tribes. European Journal of Marketing, 47 (5/6), pp. 813-832.

Canniford, R. and Shankar, A., 2013. Purifying practices:how consumers assemble romantic experiences of nature. Journal of Consumer Research, 39 (5), pp. 1051-1069.

Goulding, C. and Shankar, A., 2011. Club culture, neotribalism and ritualised behaviour. Annals of Tourism Research, 38 (4), pp. 1435-1453.

Naidoo, R., Shankar, A. and Veer, E., 2011. The consumerist turn in higher education:policy aspirations and outcomes. Journal of Marketing Management, 27 (11-12), pp. 1142-1162.

Evans, A., Riley, S. and Shankar, A., 2010. Postfeminist Heterotopias:negotiating ‘safe’ and ‘seedy’ in the British sex shop space. European Journal of Women's Studies, 17 (3), pp. 1-19.

Shankar, A., Elliott, R. and Fitchett, J. A., 2009. Identity, consumption and narratives of socialization. Marketing Theory, 9 (1), pp. 75-94.

Goulding, C., Shankar, A., Elliott, R. and Canniford, R., 2009. The marketplace management of illicit pleasure. Journal of Consumer Research, 35 (5), pp. 759-771.

Shankar, A., 2009. Reframing critical marketing. Journal of Marketing Management, 25 (7/8), pp. 681-696.

Bradshaw, A. and Shankar, A., 2008. The production and consumption of music. Consumption Markets & Culture, 11 (4), pp. 225-227.

Shankar, A., Cherrier, H. and Canniford, R., 2006. Consumer empowerment : a Foucauldian interpretation. European Journal of Marketing, 40 (9/10), pp. 1013-1030.

Shankar, A., Whittaker, J. and Fitchett, J. A., 2006. Heaven knows I'm miserable now. Marketing Theory, 6 (4), pp. 485-505.

Goulding, C. and Shankar, A., 2004. Age is just a number: 'rave' culture and the cognitively young 'thirty something'. European Journal of Marketing, 38 (5/6), pp. 641-658.

Shankar, A. and Fitchett, J. A., 2002. Having, being and consumption. Journal of Marketing Management, 18 (5-6), pp. 501-516.

Goulding, C., Shankar, A. and Elliott, R., 2002. Working weeks, rave weekends:identity fragmentation and the emergence of new communities. Consumption, Markets and Culture, 5 (4), pp. 261-284.

Shankar, A. and Patterson, M., 2001. Interpreting the past, writing the future. Journal of Marketing Management, 17 (5-6), pp. 481-501.

Shankar, A. and Goulding, C., 2001. Interpretive consumer research : two more contributions to theory and practice. Qualitative Market Research: An International Journal, 4 (1), pp. 7-16.

Shankar, A., Elliott, R. and Goulding, C., 2001. Understanding consumption: contributions from a narrative perspective. Journal of Marketing Management, 17 (3-4), pp. 429-453.

Shankar, A., 2000. Lost in music? Subjective personal introspection and popular music consumption. Qualitative Market Research: An International Journal, 3 (1), pp. 27-37.

Conference or Workshop Items

Shankar, A., 2014. Don't share the topless ad on my timeline : Impression management & the multiple audience effect. In: European Marketing Academy Conference, 2014-06-03 - 2014-06-06, Valencia.

Shankar, A., 2014. An investigation into self-regulation offline associated with multiple audiences present on Facebbok. In: European Association for Social Psychology, 2014-07-09 - 2014-07-12, Amsterdam.

Shankar, A., 2014. I want to share this 'sexy' ad but my boss is watching. In: Academy of Marketing Science, 2014-05-21 - 2014-05-23, Indianapolis.

Shankar, A., 2011. Authentically Kiwi. In: Consumer Culture Theory Conference 6, 2011-07-07 - 2011-07-10, Chicago.

Shankar, A., 2011. Special Session on Consumption Communities. In: Association for Consumer Research, 2011-10-13 - 2011-10-16, St Louis.

Shankar, A., 2011. Sustain-Ability : Consumer Competence in Sustainable Consumption Practices. In: Consumer Culture Theory Conference, 2011-07-07 - 2011-07-10, Chicago.

Shankar, A., 2010. Kiwiana : Brands and the Construction of national Identity. In: European Association of Consumer Research, 2010-06-30 - 2010-07-02, London.

This list was generated on Wed Oct 7 07:36:15 2015 IST.