Items by Martin, Brett

2010

Veer, E., Becirovic, I. and Martin, B. A. S., 2010. If Kate voted Conservative, would you? The role of celebrity endorsements in political party advertising. European Journal of Marketing, 44 (3-4), pp. 436-450.

2009

Martin, B. A. S., Gnoth, J. and Strong, C., 2009. Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations. Journal of Advertising, 38 (3), pp. 5-20.

2008

Martin, B., Wentzel, D. and Tomczak, T., 2008. Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37 (1), pp. 29-43.

2007

Martin, B., Veer, E. and Pervan, S., 2007. Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective. Marketing Letters, 18 (3), pp. 197-209.

2006

Martin, B. and Pervan, S. J., 2006. Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery. Advances in Consumer Research, 33, pp. 134-137.

2005

Martin, B. and Ballantine, P. W., 2005. Forming parasocial relationships in online communities. Advances in Consumer Research, 13 (2), pp. 197-202.

Martin, B., Sherrard, M. and Wentzel, D., 2005. The role of sensation seeking and need for cognition on web site evaluations: a resource matching perspective. Psychology and Marketing, 22 (2), pp. 109-126.

2004

Martin, B., Kwai-Choi Lee, C. and Yang, F., 2004. The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand. Journal of Advertising, 33 (4), pp. 27-37.

Martin, B., 2004. Using the imagination: consumer evoking and thematizing of the fantastic imaginary. Journal of Consumer Research: An Interdisciplinary Quarterly, 31 (1), pp. 136-149.

2003

Martin, B., Lang, B. and Wong, S., 2003. Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. Journal of Advertising Research, 32 (4), pp. 57-65.

Martin, B., Van Durme, J., Raulas, M. and Merisavo, M., 2003. E-mail advertising: exploratory insights from Finland. Journal of Advertising Research, 43 (3), pp. 293-300.

Martin, B., 2003. The influence of gender on mood effects in advertising. Psychology and Marketing, 20 (3), pp. 249-273.

2002

Pervan, S. J. and Martin, B. A., 2002. Product placemant in US and New Zealand television soap operas: An exploratory study. Journal of Marketing Communications, 8 (2), pp. 101-113.

2001

Martin, B. and Agee, T., 2001. Planned or impulse purchases? How to create effective infomercials. Journal of Advertising Research, 41 (6), pp. 35-42.