Items by Martin, Brett

Articles

Veer, E., Becirovic, I. and Martin, B. A. S., 2010. If Kate voted Conservative, would you? The role of celebrity endorsements in political party advertising. European Journal of Marketing, 44 (3-4), pp. 436-450.

Martin, B. A. S., Gnoth, J. and Strong, C., 2009. Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations. Journal of Advertising, 38 (3), pp. 5-20.

Martin, B., Wentzel, D. and Tomczak, T., 2008. Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37 (1), pp. 29-43.

Martin, B., Veer, E. and Pervan, S., 2007. Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective. Marketing Letters, 18 (3), pp. 197-209.

Martin, B. and Pervan, S. J., 2006. Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery. Advances in Consumer Research, 33, pp. 134-137.

Martin, B. and Ballantine, P. W., 2005. Forming parasocial relationships in online communities. Advances in Consumer Research, 13 (2), pp. 197-202.

Martin, B., Sherrard, M. and Wentzel, D., 2005. The role of sensation seeking and need for cognition on web site evaluations: a resource matching perspective. Psychology and Marketing, 22 (2), pp. 109-126.

Martin, B., Kwai-Choi Lee, C. and Yang, F., 2004. The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand. Journal of Advertising, 33 (4), pp. 27-37.

Martin, B., 2004. Using the imagination: consumer evoking and thematizing of the fantastic imaginary. Journal of Consumer Research: An Interdisciplinary Quarterly, 31 (1), pp. 136-149.

Martin, B., Lang, B. and Wong, S., 2003. Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. Journal of Advertising Research, 32 (4), pp. 57-65.

Martin, B., Van Durme, J., Raulas, M. and Merisavo, M., 2003. E-mail advertising: exploratory insights from Finland. Journal of Advertising Research, 43 (3), pp. 293-300.

Martin, B., 2003. The influence of gender on mood effects in advertising. Psychology and Marketing, 20 (3), pp. 249-273.

Pervan, S. J. and Martin, B. A., 2002. Product placemant in US and New Zealand television soap operas: An exploratory study. Journal of Marketing Communications, 8 (2), pp. 101-113.

Martin, B. and Agee, T., 2001. Planned or impulse purchases? How to create effective infomercials. Journal of Advertising Research, 41 (6), pp. 35-42.