Items by Martin, Brett
|Up a level|
Veer, E., Becirovic, I. and Martin, B. A. S., 2010. If Kate voted Conservative, would you? The role of celebrity endorsements in political party advertising. European Journal of Marketing, 44 (3-4), pp. 436-450.
Martin, B. A. S., Gnoth, J. and Strong, C., 2009. Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations. Journal of Advertising, 38 (3), pp. 5-20.
Martin, B., Veer, E. and Pervan, S., 2007. Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective. Marketing Letters, 18 (3), pp. 197-209.
Martin, B. and Pervan, S. J., 2006. Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery. Advances in Consumer Research, 33, pp. 134-137.
Martin, B. and Ballantine, P. W., 2005. Forming parasocial relationships in online communities. Advances in Consumer Research, 13 (2), pp. 197-202.
Martin, B., Sherrard, M. and Wentzel, D., 2005. The role of sensation seeking and need for cognition on web site evaluations: a resource matching perspective. Psychology and Marketing, 22 (2), pp. 109-126.
Martin, B., Kwai-Choi Lee, C. and Yang, F., 2004. The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand. Journal of Advertising, 33 (4), pp. 27-37.
Martin, B., 2004. Using the imagination: consumer evoking and thematizing of the fantastic imaginary. Journal of Consumer Research: An Interdisciplinary Quarterly, 31 (1), pp. 136-149.
Martin, B., Lang, B. and Wong, S., 2003. Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. Journal of Advertising Research, 32 (4), pp. 57-65.
Martin, B., Van Durme, J., Raulas, M. and Merisavo, M., 2003. E-mail advertising: exploratory insights from Finland. Journal of Advertising Research, 43 (3), pp. 293-300.
Martin, B., 2003. The influence of gender on mood effects in advertising. Psychology and Marketing, 20 (3), pp. 249-273.
Pervan, S. J. and Martin, B. A., 2002. Product placemant in US and New Zealand television soap operas: An exploratory study. Journal of Marketing Communications, 8 (2), pp. 101-113.
Martin, B. and Agee, T., 2001. Planned or impulse purchases? How to create effective infomercials. Journal of Advertising Research, 41 (6), pp. 35-42.