Items by Pervan, Simon
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Pervan, S. and Veer, E., 2008. How the tone and wording of advertisements interact. International Journal of Advertising, 27 (2), pp. 191-207.
Veer, E., Sukar, M. and Pervan, S., 2007. Advertising in the Middle East: exploring the impact of the West. Indian Journal of Marketing, 37 (8), pp. 3-9.
Martin, B., Veer, E. and Pervan, S., 2007. Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective. Marketing Letters, 18 (3), pp. 197-209.
Martin, B. and Pervan, S. J., 2006. Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery. Advances in Consumer Research, 33, pp. 134-137.
Pervan, S. and Johnson, L. W., 2003. Understanding process in relationship marketing: a focus on reciprocity. Journal of Customer Behaviour, 2, pp. 167-192.
Pervan, S. J. and Johnson, L. W., 2002. Interpreting value in relationship marketing: a social exchange theory perspective. International Quarterly Journal of Marketing, 2 (1-4), pp. 21-33.
Pervan, S. J. and Martin, B. A., 2002. Product placemant in US and New Zealand television soap operas: An exploratory study. Journal of Marketing Communications, 8 (2), pp. 101-113.