Items by Veer, Ekant
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Veer, E., Becirovic, I. and Martin, B. A. S., 2010. If Kate voted Conservative, would you? The role of celebrity endorsements in political party advertising. European Journal of Marketing, 44 (3-4), pp. 436-450.
Pervan, S. and Veer, E., 2008. How the tone and wording of advertisements interact. International Journal of Advertising, 27 (2), pp. 191-207.
Veer, E., Sukar, M. and Pervan, S., 2007. Advertising in the Middle East: exploring the impact of the West. Indian Journal of Marketing, 37 (8), pp. 3-9.
Veer, E., Fernandez, K. V. and Lastovicka, J. L., 2007. Auspiciouness: coping with kratophany. In: Fitzsimons, G. and Morwitz, V., eds. Advances in Consumer Research. Vol. 34. Duluth, MN: Association for Consumer Research, pp. 704-708.
Martin, B., Veer, E. and Pervan, S., 2007. Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective. Marketing Letters, 18 (3), pp. 197-209.
Veer, E., 2007. The impact of quality standards on brand image and firm attractiveness: a literature review. International Journal of Quality and Standards, 1 (1), pp. 193-216.
Veer, E. and Dresler-Hawke, E., 2006. Making healthy eating messages more effective: combining integrated marketing communication with the behaviour ecological model. International Journal Of Consumer Studies, 30 (4), pp. 318-326.
Veer, E., 2006. The processual nature of the obesity stigma: from blindness to hopelessness. In: Lees, M. C., Davis, T. and Gregory, G., eds. Asia Pacific Advances in Consumer Research. Vol. 7. Sydney, Australia: Association for Consumer Research, pp. 125-126.
Veer, E., 2005. Marketing the indulgent: an alternative perspective. Advertising Express, 5 (November), pp. 78-84.
Veer, E. and Fernandez, K. V., 2003. Gold that binds: the ritualistic use of jewelry in a Hindu wedding. Advances in Consumer Research, 31, p. 55.