Items by Veer, Ekant

Veer, E., Becirovic, I. and Martin, B. A. S., 2010. If Kate voted Conservative, would you? The role of celebrity endorsements in political party advertising. European Journal of Marketing, 44 (3-4), pp. 436-450.

Pervan, S. and Veer, E., 2008. How the tone and wording of advertisements interact. International Journal of Advertising, 27 (2), pp. 191-207.

Veer, E., Sukar, M. and Pervan, S., 2007. Advertising in the Middle East: exploring the impact of the West. Indian Journal of Marketing, 37 (8), pp. 3-9.

Veer, E., Fernandez, K. V. and Lastovicka, J. L., 2007. Auspiciouness: coping with kratophany. In: Fitzsimons, G. and Morwitz, V., eds. Advances in Consumer Research. Vol. 34. Duluth, MN: Association for Consumer Research, pp. 704-708.

Martin, B., Veer, E. and Pervan, S., 2007. Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective. Marketing Letters, 18 (3), pp. 197-209.

Veer, E., 2007. The impact of quality standards on brand image and firm attractiveness: a literature review. International Journal of Quality and Standards, 1 (1), pp. 193-216.

Veer, E. and Dresler-Hawke, E., 2006. Making healthy eating messages more effective: combining integrated marketing communication with the behaviour ecological model. International Journal Of Consumer Studies, 30 (4), pp. 318-326.

Veer, E., 2006. The processual nature of the obesity stigma: from blindness to hopelessness. In: Lees, M. C., Davis, T. and Gregory, G., eds. Asia Pacific Advances in Consumer Research. Vol. 7. Sydney, Australia: Association for Consumer Research, pp. 125-126.

Veer, E., 2005. Marketing the indulgent: an alternative perspective. Advertising Express, 5 (November), pp. 78-84.

Veer, E. and Fernandez, K. V., 2003. Gold that binds: the ritualistic use of jewelry in a Hindu wedding. Advances in Consumer Research, 31, p. 55.