Items by Strong, Carolyn

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Number of items: 10.


Piercy, N. F. and Strong, C. A., 2012. Editorial. Journal of Strategic Marketing, 20 (2), pp. 83-84.

Piercy, N. and Strong, C., 2011. Editorial. Journal of Strategic Marketing, 19 (6), pp. 487-488.

Gilde, C., Pace, S., Pervan, S. J. and Strong, C., 2011. Examining the boundary conditions of customer citizenship behaviour: a focus on consumption ritual. Journal of Strategic Marketing, 19 (7), pp. 619-631.

Martin, B. A. S., Gnoth, J. and Strong, C., 2009. Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations. Journal of Advertising, 38 (3), pp. 5-20.

Strong, C. and Eftychia, S., 2006. Exploring the links between teenage smoking and the influences of family and family and friends on teenage smoking in greece: some preliminary findings. Marketing Intelligence & Planning, 24 (2), pp. 119-126.

Strong, C., 2006. Is managerial behaviour a key to effective customer orientation? Total Quality Management and Business Excellence, 17 (1), pp. 97-115.

Strong, C., 2006. The influence of employee behavioural performance on customer focus strategies. The Service Industries Journal, 26 (2), pp. 147-163.

Strong, C. and Harris, L., 2004. The drivers of customer orientation: an exploration of relational, human resource and procedural tactics. Journal of Strategic Marketing, 12 (3), pp. 183-204.

Strong, C. and Morgan, R., 2003. Business performance and dimensions of strategic orientation. Journal of Business Research, 56 (3), pp. 163-176.

Strong, C., Morgan, R. and McGuiness, T., 2003. Product-market positioning & prospector strategy: an analysis of strategic patterns from the resource-based perspective. European Journal of Marketing, 37 (10), pp. 1409-1439.

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