Research

Items by Elliott, Richard

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Number of items: 27.

Yannopoulou, N. and Elliott, R., 2013. Open versus closed advertising texts and interpretive communities. International Journal of Advertising, 27 (1), pp. 9-36.

Huang, H. H., Mitchell, V.-W. and Rosenaum-Elliott, R., 2012. Are consumer and brand personalities the same? Psychology and Marketing, 29 (5), pp. 334-349.

Gylling, C., Elliott, R. and Toivonen, M., 2012. Co-creation of meaning as a prerequisite for market-focused strategic flexibility. European Journal of Marketing, 46 (10), pp. 1283-1301.

Yannopoulou, N., Koronis, E. and Elliott, R., 2011. Media amplification of a brand crisis and its affect on brand trust. Journal of Marketing Management, 27 (5-6), pp. 530-546.

Shankar, A., Elliott, R. and Fitchett, J. A., 2009. Identity, consumption and narratives of socialization. Marketing Theory, 9 (1), pp. 75-94.

Goulding, C., Shankar, A., Elliott, R. and Canniford, R., 2009. The marketplace management of illicit pleasure. Journal of Consumer Research, 35 (5), pp. 759-771.

Elliott, R., ed., 2008. Brands and Brand Management : 4 Volume Set. London, U. K.: Routledge. (Critical Perspectives on Business and Management)

Cova, B. and Elliott, R., 2008. Everything you always wanted to know about interpretive consumer research but were afraid to ask. Qualitative Market Research: An International Journal, 11 (2), pp. 121-129.

Elliott, R. and Cova, B., 2008. Interpretive Consumer Research as Cultural Critique. Consumption, Markets and Culture, 11 (2), pp. 71-72.

Elliott, R. and Davies, A., 2008. Using oral history methods in consumer research. In: Belk, R. W., ed. Handbook of Qualitative Research Methods in Marketing. Cheltenham, U. K.: Edward Elgar.

Saren, M., McLaran, P., Goulding, C., Elliott, R., Shankar, A. and Catterall, M., eds., 2007. Critical Marketing : Defining the Field. London, U. K.: Butterworth-Heinemann.

Elliott, R. and Yannopoulou, N., 2007. The nature of trust in brands : a psychosocial model. European Journal of Marketing, 41 (9-10), pp. 988-998.

Davies, A. and Elliott, R., 2006. The evolution of the empowered consumer. European Journal of Marketing, 40 (9-10), pp. 1106-1121.

Woodruffe-Burton, H. and Elliott, R., 2005. Compensatory consumption and narrative identity theory. Association for Consumer Research, 32 (1), pp. 461-465.

Percy, L. and Elliott, R., 2005. Strategic Advertising Management (2nd ed.). Oxford, U. K.: Oxford University Press.

Elliott, R. R., Percy, L. and Pervan, S., 2005. Strategic Brand Management (2nd ed.). Oxford, U. K.: Oxford University Press.

Elliott, R. and Davies, A., 2005. Symbolic brands and authenticity of identity performance. In: Schroeder, J. and Salzer-Morling, M., eds. Brand Culture. London, U. K.: Routledge.

Elliott, R., 2004. Consumer behaviour. In: Kuper, A. and Kuper, J., eds. The Social Science Encyclopedia (3rd ed.). London, U. K.: Routledge.

Elliott, R., 2004. Making up people : consumption as a symbolic vocabulary for the construction of identity. In: Ekstrom, K. and Brembek, H., eds. Elusive Consumption. Oxford, U. K.: Berg.

Millan, E. and Elliott, R., 2004. Offensive advertising, public policy and the law : the rulings on the Zagorka case. Journal of Consumer Policy, 27 (4), pp. 475-493.

Patterson, M. and Elliott, R., 2002. Negotiating masculinities : advertising and the inversion of the male gaze. Consumption Markets & Culture, 5 (3), pp. 231-249.

Worren, N. A., Moore, K. and Elliott, R., 2002. When theories become tools : toward a framework for pragmatic validity. Human Relations, 55 (10), pp. 1227-1249.

Shankar, A., Goulding, C. and Elliott, R., 2002. Working weeks, rave weekends: identity fragmentation and the emergence of new communities. Consumption, Markets and Culture, 5 (4), pp. 261-284.

Elliott, R. and Auty, S., 2001. Being like or being liked: identity vs. Approval in a social context. Advances in Consumer Research, 28 (1), pp. 235-241.

Mark, A., Pencheon, D. and Elliott, R., 2001. Demanding to manage or managing to demand? In: Tavakoli, M., Davies, H. T. O. and Malek, M., eds. Health Policy and Economics. Aldershot, U. K.: Ashgate.

Percy, L., Rossiter, J. and Elliott, R., 2001. Strategic Advertising Management. Oxford, U. K.: Oxford University Press.

Shankar, A., Elliott, R. and Goulding, C., 2001. Understanding consumption: contributions from a narrative perspective. Journal of Marketing Management, 17 (3-4), pp. 420-453.

This list was generated on Wed Apr 16 11:23:14 2014 IST.