Research

Items by Elliott, Richard

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Number of items: 28.

Book/s

Elliott, R., ed., 2008. Brands and Brand Management : 4 Volume Set. London, U. K.: Routledge. (Critical Perspectives on Business and Management)

Saren, M., McLaran, P., Goulding, C., Elliott, R., Shankar, A. and Catterall, M., eds., 2007. Critical Marketing : Defining the Field. London, U. K.: Butterworth-Heinemann.

Percy, L. and Elliott, R., 2005. Strategic Advertising Management (2nd ed.). Oxford, U. K.: Oxford University Press.

Elliott, R. R., Percy, L. and Pervan, S., 2005. Strategic Brand Management (2nd ed.). Oxford, U. K.: Oxford University Press.

Percy, L., Rossiter, J. and Elliott, R., 2001. Strategic Advertising Management. Oxford, U. K.: Oxford University Press.

Book Sections

Elliott, R. and Davies, A., 2008. Using oral history methods in consumer research. In: Belk, R. W., ed. Handbook of Qualitative Research Methods in Marketing. Cheltenham, U. K.: Edward Elgar.

Elliott, R. and Davies, A., 2005. Symbolic brands and authenticity of identity performance. In: Schroeder, J. and Salzer-Morling, M., eds. Brand Culture. London, U. K.: Routledge.

Elliott, R., 2004. Consumer behaviour. In: Kuper, A. and Kuper, J., eds. The Social Science Encyclopedia (3rd ed.). London, U. K.: Routledge.

Elliott, R., 2004. Making up people : consumption as a symbolic vocabulary for the construction of identity. In: Ekstrom, K. and Brembek, H., eds. Elusive Consumption. Oxford, U. K.: Berg.

Mark, A., Pencheon, D. and Elliott, R., 2001. Demanding to manage or managing to demand? In: Tavakoli, M., Davies, H. T. O. and Malek, M., eds. Health Policy and Economics. Aldershot, U. K.: Ashgate.

Articles

Liu, M.J., Yannopoulou, N., Bian, X. and Elliott, R., 2014. Authenticity Perceptions in the Chinese Marketplace. Journal of Business Research

Yannopoulou, N. and Elliott, R., 2013. Open versus closed advertising texts and interpretive communities. International Journal of Advertising, 27 (1), pp. 9-36.

Huang, H. H., Mitchell, V.-W. and Rosenaum-Elliott, R., 2012. Are consumer and brand personalities the same? Psychology and Marketing, 29 (5), pp. 334-349.

Gylling, C., Elliott, R. and Toivonen, M., 2012. Co-creation of meaning as a prerequisite for market-focused strategic flexibility. European Journal of Marketing, 46 (10), pp. 1283-1301.

Yannopoulou, N., Koronis, E. and Elliott, R., 2011. Media amplification of a brand crisis and its affect on brand trust. Journal of Marketing Management, 27 (5-6), pp. 530-546.

Shankar, A., Elliott, R. and Fitchett, J. A., 2009. Identity, consumption and narratives of socialization. Marketing Theory, 9 (1), pp. 75-94.

Goulding, C., Shankar, A., Elliott, R. and Canniford, R., 2009. The marketplace management of illicit pleasure. Journal of Consumer Research, 35 (5), pp. 759-771.

Cova, B. and Elliott, R., 2008. Everything you always wanted to know about interpretive consumer research but were afraid to ask. Qualitative Market Research: An International Journal, 11 (2), pp. 121-129.

Elliott, R. and Cova, B., 2008. Interpretive consumer research as cultural critique. Consumption, Markets and Culture, 11 (2), pp. 71-72.

Elliott, R. and Yannopoulou, N., 2007. The nature of trust in brands : a psychosocial model. European Journal of Marketing, 41 (9-10), pp. 988-998.

Davies, A. and Elliott, R., 2006. The evolution of the empowered consumer. European Journal of Marketing, 40 (9-10), pp. 1106-1121.

Woodruffe-Burton, H. and Elliott, R., 2005. Compensatory consumption and narrative identity theory. Association for Consumer Research, 32 (1), pp. 461-465.

Millan, E. and Elliott, R., 2004. Offensive advertising, public policy and the law : the rulings on the Zagorka case. Journal of Consumer Policy, 27 (4), pp. 475-493.

Patterson, M. and Elliott, R., 2002. Negotiating masculinities : advertising and the inversion of the male gaze. Consumption Markets & Culture, 5 (3), pp. 231-249.

Worren, N. A., Moore, K. and Elliott, R., 2002. When theories become tools : toward a framework for pragmatic validity. Human Relations, 55 (10), pp. 1227-1249.

Goulding, C., Shankar, A. and Elliott, R., 2002. Working weeks, rave weekends : identity fragmentation and the emergence of new communities. Consumption, Markets and Culture, 5 (4), pp. 261-284.

Elliott, R. and Auty, S., 2001. Being like or being liked: identity vs. Approval in a social context. Advances in Consumer Research, 28 (1), pp. 235-241.

Shankar, A., Elliott, R. and Goulding, C., 2001. Understanding consumption: contributions from a narrative perspective. Journal of Marketing Management, 17 (3-4), pp. 429-453.

This list was generated on Fri Aug 1 08:40:16 2014 IST.