Items by Piercy, Niall

2013

Lin, S., Piercy, N. and Campbell, C., 2013. Beyond the make-or-buy dichotomy : Outsourcing creativity in the fashion sector. Production Planning & Control, 24 (4-5), pp. 294-307.

Piercy, N., Phillips, W. and Lewis, M., 2013. Forthcoming. Change management in the public sector: the use of cross-functional teams. Production Planning & Control

Archer-Brown, C., Piercy, N. and Joinson, A., 2013. Examining the information value of virtual communities: factual versus opinion-based message content. Journal of Marketing Management, 29 (3-4), pp. 421-438.

2012

Brandon-Jones, A., Piercy, N. and Slack, N., 2012. Bringing teaching to life: Exploring innovative approaches to operations management education. International Journal of Operations and Production Management, 32 (12), 1369 - 1374.

Piercy, N., Brandon-Jones, A. and Campbell, C., 2012. Examining the effectiveness of experiential teaching in small and large OM modules. International Journal of Operations and Production Management, 32 (12), pp. 1473-1492.

Campbell, C., Piercy, N. and Heinrich, D., 2012. When companies get caught: The effect of consumers discovering undesirable firm engagement online. Journal of Public Affairs, 12 (2), pp. 120-126.

Piercy, N., 2012. Business history and operations management. Business History, 54 (2).

Piercy, N., 2012. Business history and operations management. Business History, 54 (2), pp. 154-178.

Piercy, N., 2012. Positive and negative cross-channel shopping behaviour. Marketing Intelligence and Planning, 30 (1), pp. 83-104.

2011

Payne, N. J., Campbell, C., Bal, A. S. and Piercy, N., 2011. Placing a hand in the fire: assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition. Journal of Marketing Education, 33 (2), pp. 204-216.

Piercy, N., Campbell, C. and Heinrich, D., 2011. Suboptimal segmentation: Assessing the use of demographics in financial services advertising. Journal of Financial Services Marketing, 16 (3-4), pp. 173-182.

2010

Piercy, N., 2010. Experiential learning: the case of the production game. Decision Sciences Journal of Innovative Education, 8 (1), pp. 275-280.

Piercy, N., 2010. Improving marketing–operations cross-functional relationships. Journal of Strategic Marketing, 18 (4), pp. 337-356.

2009

Piercy, N., Caldwell, N. and Rich, N., 2009. Considering connectivity in operations journals. International Journal of Productivity and Performance Management, 58 (7), pp. 607-631.

Piercy, N. and Rich, N., 2009. High quality and low cost: The lean service centre. European Journal of Marketing, 43 (11-12), pp. 1477-1497.

Piercy, N. and Rich, N., 2009. Lean transformation in the pure service environment: the case of the call service centre. International Journal of Operations & Production Management, 29 (1-2), pp. 54-76.

Piercy, N., 2009. Positive management of marketing-operations relationships: the case of an internet retail SME. Journal of Marketing Management, 25 (5-6), pp. 551-570.

Piercy, N. and Rich, N., 2009. The implications of lean operations for sales strategy: from sales-force to marketing-force. Journal of Strategic Marketing, 17 (3-4), pp. 237-255.

2007

Piercy, N., 2007. Examining the problematic relationship between the marketing and operations functions. Journal of Strategic Marketing, 15 (May - June), pp. 173-195.

2004

Piercy, N. and Rich, N., 2004. Strategic marketing and operations relationships: the case of the lean enterprise. Journal of Strategic Marketing, 12 (3), pp. 145-161.