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Items by Piercy, Niall

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Number of items: 2.

Piercy, N., 2007. Examining the problematic relationship between the marketing and operations functions. Journal of Strategic Marketing, 15 (May - June), pp. 173-195.

Piercy, N. and Rich, N., 2004. Strategic marketing and operations relationships: the case of the lean enterprise. Journal of Strategic Marketing, 12 (3), pp. 145-161.

This list was generated on Tue Sep 30 03:09:11 2014 IST.