Items by Piercy, Niall
|Up a level|
Piercy, N., 2007. Examining the problematic relationship between the marketing and operations functions. Journal of Strategic Marketing, 15 (May - June), pp. 173-195.
Piercy, N. and Rich, N., 2004. Strategic marketing and operations relationships: the case of the lean enterprise. Journal of Strategic Marketing, 12 (3), pp. 145-161.