Research

Items by Piercy, Niall

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Number of items: 5.

Articles

Rich, N. and Piercy, N., 2013. Losing patients: a systems view on healthcare improvement. Production Planning & Control, 24 (10-11), pp. 962-975.

Piercy, N., 2010. Experiential learning: the case of the production game. Decision Sciences Journal of Innovative Education, 8 (1), pp. 275-280.

Piercy, N., 2009. Positive management of marketing-operations relationships: the case of an internet retail SME. Journal of Marketing Management, 25 (5-6), pp. 551-570.

Piercy, N., 2007. Examining the problematic relationship between the marketing and operations functions. Journal of Strategic Marketing, 15 (May - June), pp. 173-195.

Piercy, N. and Rich, N., 2004. Strategic marketing and operations relationships: the case of the lean enterprise. Journal of Strategic Marketing, 12 (3), pp. 145-161.

This list was generated on Wed Apr 23 14:50:20 2014 IST.