Items by Piercy, Niall

Up a level
Export as [feed] RSS 1.0 [feed] Atom [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Jump to: Articles
Number of items: 2.


Piercy, N., 2007. Examining the problematic relationship between the marketing and operations functions. Journal of Strategic Marketing, 15 (May - June), pp. 173-195.

Piercy, N. and Rich, N., 2004. Strategic marketing and operations relationships: the case of the lean enterprise. Journal of Strategic Marketing, 12 (3), pp. 145-161.

This list was generated on Fri Oct 31 09:17:38 2014 GMT.