Items by Archer-Brown, Christopher
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Number of items: 11.
Marder, B., Slade, E., Houghton, D. and Archer-Brown, C., 2016. “I like them, but won’t ‘Like’ them”:an examination of impression management associated with visible political party affiliation on Facebook. Computers in Human Behavior, 61, pp. 280-287.
Archer-Brown, C., Kampani, J., Marder, B., Bal, A. and Kietzmann, J., 2016. Forthcoming. The role of movie trailers in generating word-of-mouth. Journal of Advertising Research
Piercy, N. and Archer-Brown, C., 2014. Online service failure and propensity to suspend offline consumption. The Service Industries Journal, 34 (8), pp. 659-676.
Archer-Brown, C., Piercy, N. and Joinson, A., 2013. Examining the information value of virtual communities:factual versus opinion-based message content. Journal of Marketing Management, 29 (3-4), pp. 421-438.
Archer-Brown, C., 2015. I like them but won't like them::An examination of impression management associated with visible political party affiliation on Facebook. Working Paper.
Conference or Workshop Items
Archer-Brown, C., 2014. Celebrating the Pleasure Seekers:A Centenarian Faces the YouTube Generation. In: Academy of Marketing Science, 2014-05-21 - 2014-05-23.
Archer-Brown, C., 2012. Towards an Understanding of the Antecedents of Influence in Virtual Communities. Thesis (Doctor of Philosophy (PhD)). University of Bath.
Archer-Brown, C., 2015. Net expansion driven by mobile presents risks and opportunities for marketers. The Conversation
Archer-Brown, C., 2015. Why Facebook is helping you chat at work (and why your boss should encourage it). The Conversation