Items by Archer-Brown, Christopher

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Number of items: 11.


Archer-Brown, C., Kampani, J., Marder, B., Bal, A. S. and Kietzmann, J., 2017. Conditions in prerelease movie trailers for stimulating positive word of mouth:A conceptual model demonstrates the importance of understanding as a factor for engagement. Journal of Advertising Research, 57 (2), pp. 159-172. Item availability may be restricted.

Piercy, N. and Archer-Brown, C., 2014. Online service failure and propensity to suspend offline consumption. The Service Industries Journal, 34 (8), pp. 659-676.

Bal, A.S., Archer-Brown, C., Robson, K. and Hall, D.E., 2013. Do good, goes bad, gets ugly:Kony 2012. Journal of Public Affairs, 13 (2), pp. 202-208.


Conference or Workshop Items

Archer-Brown, C., 2014. Celebrating the Pleasure Seekers:A Centenarian Faces the YouTube Generation. In: Academy of Marketing Science, 2014-05-21 - 2014-05-23.


Archer-Brown, C., 2012. Towards an Understanding of the Antecedents of Influence in Virtual Communities. Thesis (Doctor of Philosophy (PhD)). University of Bath.

Non-academic press

This list was generated on Sun May 27 12:19:52 2018 IST.