Items by Beverland, Michael

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Number of items: 55.


Lindgreen, A., Vanhamme, J. and Beverland, M. B., eds., 2009. Memorable Customer Experiences:A Research Anthology. Gower.

Minahan, S. and Beverland, M., 2005. Why Women Shop:Secrets Revealed. Wiley.

Book Sections

Beverland, M., 2014. Building brand authenticity. In: Kompella, K., ed. The Definitive Book of Branding. London, U. K.: Sage Publications, pp. 110-131.


Beverland, M. B., Wilner, S. J. S. and Micheli, P., 2015. Reconciling the tension between consistency and relevance:design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43 (5), pp. 589-609.

Beverland, M., Dobele, A. and Farrelly, F., 2015. The viral marketing metaphor explored through Vegemite. Marketing Intelligence and Planning, 33 (5), pp. 656-674.

Sands, S., Oppewal, H. and Beverland, M., 2015. How in-store educational and entertaining events influence shopper satisfaction. Journal of Retailing and Consumer Services, 23 (March), pp. 9-20.

Napoli, J., Dickinson, S. J., Beverland, M. B. and Farrelly, F., 2014. Measuring consumer-based brand authenticity. Journal of Business Research, 67 (6), pp. 1090-1098.

Healy, M.J. and Beverland, M.B., 2013. Unleashing the animal within:Exploring consumers' zoomorphic identity motives. Journal of Marketing Management, 29 (1-2), pp. 225-248.

Yap, J. E., Beverland, M. B. and Bove, L. L., 2012. "Doing privacy":Consumers search for sovereignty through privacy management practices. Research in Consumer Behavior, 14, pp. 171-190.

Beverland, M. B., 2011. Slow Design. Design Management Review, 22 (1), pp. 34-42.

Lindgreen, A., Beverland, M. B. and Farrelly, F., 2010. From strategy to tactics Building, implementing, and managing brand equity in business markets. Industrial Marketing Management, 39 (8), pp. 1223-1225.

Beverland, M. B., Kates, S. M., Lindgreen, A. and Chung, E., 2010. Exploring consumer conflict management in service encounters. Journal of the Academy of Marketing Science, 38 (5), pp. 617-633.

Hingley, M. K., Lindgreen, A. and Beverland, M. B., 2010. Barriers to network innovation in UK ethnic fresh produce supply. Entrepreneurship and Regional Development, 22 (1), pp. 77-96.

Beverland, M. B., Napoli, J. and Farrelly, F., 2010. Can all brands innovate in the same way? A typology of brand position and innovation effort. Journal of Product Innovation Management, 27 (1), pp. 33-48.

Dickinson-Delaporte, S., Beverland, M. and Lindgreen, A., 2010. Building corporate reputation with stakeholders Exploring the role of message ambiguity for social marketers. European Journal of Marketing, 44 (11-12), pp. 1856-1874.

Beverland, M. B., Farrelly, F. and Lim, E. A. C., 2008. Exploring the dark side of pet ownership:Status and control-based pet consumption. Journal of Business Research, 61 (5), pp. 490-496.

Beverland, M. B., Lindgreen, A. and Vink, M. W., 2008. Projecting authenticity through advertising: consumer judgments of advertisers' claims. Journal of Advertising, 37 (1), pp. 5-15.

Beverland, M., Farrelly, F. and Woodhatch, Z., 2007. Exploring the dimensions of proactivity within advertising agency—client relationships. Journal of Advertising, 36 (4), pp. 49-60.

Beverland, M., Napoli, J. and Lindgreen, A., 2007. Industrial global brand leadership:a capabilities view. Industrial Marketing Management, 36 (8), pp. 1082-1093.

Beverland, M. B. and Lindgreen, A., 2007. Implementing market orientation in industrial firms:a multiple case study. Industrial Marketing Management, 36 (4), pp. 430-442.

Hedrick, N., Beverland, M. and Minahan, S., 2007. An exploration of relational customers' response to service failure. Journal of Financial Services Marketing, 21 (1), pp. 64-72.

Sands, S., Oppewal, H. and Beverland, M., 2007. The influence of in-store experiential events on shopping value perceptions and shopping behavior. Advances in Consumer Research, 35, pp. 298-303.

Healy, M. J., Beverland, M. B., Oppewal, H. and Sands, S., 2007. Understanding retail experiences:the case for ethnography. International Journal of Market Research, 49 (6), pp. 751-778.

Beverland, M. and Farrelly, F. J., 2007. What does it mean to be design-led? Design Management Review, 18 (4), pp. 10-17.

Beverland, M., Lim, E. A. C., Morrison, M. and Terziovski, M., 2006. In-store music and consumer–brand relationships:relational transformation following experiences of (mis)fit. Journal of Business Research, 59 (9), pp. 982-989.

Beverland, M. B., Ewing, M. T. and Jekanyika Matanda, M., 2006. Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms. Industrial Marketing Management, 35 (3), pp. 383-393.

Beverland, M., 2006. The ‘real thing’:branding authenticity in the luxury wine trade. Journal of Business Research, 59 (2), pp. 251-258.

Beverland, M., Steel, M. and Dapiran, G. P., 2006. Cultural frames that drive sales and marketing apart:an exploratory study. Journal of Business and Industrial Marketing, 21 (6), pp. 386-394.

Beverland, M. B., 2005. Crafting brand authenticity:the case of luxury wines. Journal of Management Studies, 42 (5), pp. 1003-1029.

Dobele, A., Toleman, D. and Beverland, M., 2005. Controlled infection! Spreading the brand message through viral marketing. Business Horizons, 48 (2), pp. 143-149.

Beverland, M., Farrelly, F. and Woodhatch, Z., 2004. The role of value change management in relationship dissolution:hygiene and motivational factors. Journal of Marketing Management, 20 (9-10), pp. 927-939.

Beverland, M. and Lindgreen, A., 2004. Relationship use and market dynamism:a model of relationship evolution. Journal of Marketing Management, 20 (7-8), pp. 825-858.

Beverland, M., 2004. Uncovering “theories-in-use”:building luxury wine brands. European Journal of Marketing, 38 (3/4), pp. 446-466.

Beverland, M. and Lockshin, L., 2003. A longitudinal study of customers' desired value change in business-to-business markets. Industrial Marketing Management, 32 (8), pp. 653-666.

Beverland, M. and Lockshin, L. S., 2001. Organizational life cycles in small New Zealand wineries. Journal of Small Business Management, 39 (4), pp. 354-362.


Conference or Workshop Items

Lee, Z., Hang, H. and Beverland, M., 2017. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. In: Association of Business Historians Conference, 2017-06-29 - 2017-07-01, Hilton Grosvenor Hotel.

Lee, Z., Hang, H. and Beverland, M., 2017. The origin and evolution of brand equity idea: the story so far (1945-1990). In: CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business, 2017-06-20 - 2017-06-20, University of York.

Lee, Z. and Beverland, M., 2014. Emotional branding paradox. In: 9th Global Brand Conference of the Academy of Marketing, 2014-04-09 - 2014-04-11, University of Hertfordshire, AL10 9AB.

Non-academic press

This list was generated on Wed Jun 20 13:56:54 2018 IST.