Research

Items by Beverland, Michael

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Number of items: 44.

Book/s

Beverland, M., 2009. Building Brand Authenticity : 7 Habits of Iconic Brands. Basingstoke, U. K.: Palgrave Macmillan.

Lindgreen, A., Vanhamme, J. and Beverland, M. B., eds., 2009. Memorable Customer Experiences : A Research Anthology. Farnham, U. K.: Gower.

Minahan, S. and Beverland, M., 2005. Why Women Shop : Secrets Revealed. Wiley.

Articles

Healy, M.J. and Beverland, M.B., 2013. Unleashing the animal within : Exploring consumers' zoomorphic identity motives. Journal of Marketing Management, 29 (1-2), pp. 225-248.

Napoli, J., Dickinson, S.J., Beverland, M.B. and Farrelly, F., 2013. Forthcoming. Measuring consumer-based brand authenticity. Journal of Business Research

Beverland, M. B., 2012. Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomes. Industrial Marketing Management, 41 (1), pp. 8-10.

Yap, J. E., Beverland, M. B. and Bove, L. L., 2012. "Doing privacy" : consumers search for sovereignty through privacy management practices. Research in Consumer Behavior, 14, pp. 171-190.

Beverland, M. B., 2011. Slow Design. Design Management Review, 22 (1), pp. 34-42.

Nuttall, P., Shankar, A., Beverland, M. B. and Hooper, C. S., 2011. Mapping the unarticulated potential of qualitative research stepping out from the shadow of quantitative studies. Journal of Advertising Research, 51 (1), pp. 153-166.

Lindgreen, A., Beverland, M. B. and Farrelly, F., 2010. From strategy to tactics Building, implementing, and managing brand equity in business markets. Industrial Marketing Management, 39 (8), pp. 1223-1225.

Beverland, M. B., Kates, S. M., Lindgreen, A. and Chung, E., 2010. Exploring consumer conflict management in service encounters. Journal of the Academy of Marketing Science, 38 (5), pp. 617-633.

Beverland, M. B., Farrelly, F. and Quester, P. G., 2010. Authentic subcultural membership: antecedents and consequences of authenticating acts and authoritative performances. Psychology and Marketing, 27 (7), pp. 698-716.

Beverland, M. B. and Farrelly, F. J., 2010. The quest for authenticity in consumption : consumers’ purposive choice of authentic cues to shape experienced outcomes. Journal of Consumer Research, 36 (5), pp. 838-856.

Hingley, M. K., Lindgreen, A. and Beverland, M. B., 2010. Barriers to network innovation in UK ethnic fresh produce supply. Entrepreneurship and Regional Development, 22 (1), pp. 77-96.

Beverland, M. B., Napoli, J. and Farrelly, F., 2010. Can all brands innovate in the same way? A typology of brand position and innovation effort. Journal of Product Innovation Management, 27 (1), pp. 33-48.

Dickinson-Delaporte, S., Beverland, M. and Lindgreen, A., 2010. Building corporate reputation with stakeholders Exploring the role of message ambiguity for social marketers. European Journal of Marketing, 44 (11-12), pp. 1856-1874.

Beverland, M. and Lindgreen, A., 2010. What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006. Industrial Marketing Management, 39 (1), pp. 56-63.

Beverland, M. B., Farrelly, F. and Lim, E. A. C., 2008. Exploring the dark side of pet ownership : status and control-based pet consumption. Journal of Business Research, 61 (5), pp. 490-496.

Beverland, M. B., Lindgreen, A. and Vink, M. W., 2008. Projecting authenticity through advertising: consumer judgments of advertisers' claims. Journal of Advertising, 37 (1), pp. 5-15.

Beverland, M., Farrelly, F. and Woodhatch, Z., 2007. Exploring the dimensions of proactivity within advertising agency—client relationships. Journal of Advertising, 36 (4), pp. 49-60.

Beverland, M., Napoli, J. and Lindgreen, A., 2007. Industrial global brand leadership : a capabilities view. Industrial Marketing Management, 36 (8), pp. 1082-1093.

Beverland, M., 2007. Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success. Food Policy, 32 (4), pp. 480-495.

Beverland, M. B. and Lindgreen, A., 2007. Implementing market orientation in industrial firms : a multiple case study. Industrial Marketing Management, 36 (4), pp. 430-442.

Hedrick, N., Beverland, M. and Minahan, S., 2007. An exploration of relational customers' response to service failure. Journal of Financial Services Marketing, 21 (1), pp. 64-72.

Sands, S., Oppewal, H. and Beverland, M., 2007. The influence of in-store experiential events on shopping value perceptions and shopping behavior. Advances in Consumer Research, 35, pp. 298-303.

Healy, M. J., Beverland, M. B., Oppewal, H. and Sands, S., 2007. Understanding retail experiences : the case for ethnography. International Journal of Market Research, 49 (6), pp. 751-778.

Beverland, M. and Farrelly, F. J., 2007. What does it mean to be design-led? Design Management Review, 18 (4), pp. 10-17.

Beverland, M., Lim, E. A. C., Morrison, M. and Terziovski, M., 2006. In-store music and consumer–brand relationships : relational transformation following experiences of (mis)fit. Journal of Business Research, 59 (9), pp. 982-989.

Beverland, M. B., Ewing, M. T. and Jekanyika Matanda, M., 2006. Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms. Industrial Marketing Management, 35 (3), pp. 383-393.

Beverland, M., 2006. The ‘real thing’ : branding authenticity in the luxury wine trade. Journal of Business Research, 59 (2), pp. 251-258.

Beverland, M., Steel, M. and Dapiran, G. P., 2006. Cultural frames that drive sales and marketing apart : an exploratory study. Journal of Business and Industrial Marketing, 21 (6), pp. 386-394.

Beverland, M. and Luxton, S., 2005. Managing integrated marketing communication (IMC) through strategic decoupling : how luxury wine firms retain brand leadership while appearing to be wedded to the past. Journal of Advertising, 34 (4), pp. 103-116.

Beverland, M. and Ewing, M., 2005. Slowing the adoption and diffusion process to enhance brand repositioning : the consumer driven repositioning of Dunlop Volley. Business Horizons, 48 (5), pp. 385-391.

Beverland, M., 2005. Adapting within relationships to adapt to market-led change : does relationship success lead to marketplace inertia? Industrial Marketing Management, 34 (6), pp. 577-589.

Beverland, M. B., 2005. Crafting brand authenticity : the case of luxury wines. Journal of Management Studies, 42 (5), pp. 1003-1029.

Dobele, A., Toleman, D. and Beverland, M., 2005. Controlled infection! Spreading the brand message through viral marketing. Business Horizons, 48 (2), pp. 143-149.

Beverland, M. B., 2005. Managing the design innovation-brand marketing interface : resolving the tension between artistic creation and commercial imperatives. Journal of Product Innovation Management, 22 (2), pp. 193-207.

Beverland, M., Farrelly, F. and Woodhatch, Z., 2004. The role of value change management in relationship dissolution : hygiene and motivational factors. Journal of Marketing Management, 20 (9-10), pp. 927-939.

Beverland, M., 2004. Brand value, convictions, flexibility, and New Zealand wine. Business Horizons, 47 (5), pp. 53-61.

Beverland, M. and Lindgreen, A., 2004. Relationship use and market dynamism : a model of relationship evolution. Journal of Marketing Management, 20 (7-8), pp. 825-858.

Beverland, M., 2004. Uncovering “theories-in-use” : building luxury wine brands. European Journal of Marketing, 38 (3/4), pp. 446-466.

Beverland, M. and Lockshin, L., 2003. A longitudinal study of customers' desired value change in business-to-business markets. Industrial Marketing Management, 32 (8), pp. 653-666.

Beverland, M. and Lockshin, L. S., 2001. Organizational life cycles in small New Zealand wineries. Journal of Small Business Management, 39 (4), pp. 354-362.

Beverland, M., 2001. Contextual influences and the adoption and practice of relationship selling in a business-to-business setting : an exploratory study. Journal of Personal Selling and Sales Management, 21 (3), pp. 207-215.

This list was generated on Thu Apr 17 10:41:25 2014 IST.