Items by Beverland, Michael
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Beverland, M. B., 2012. Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomes. Industrial Marketing Management, 41 (1), pp. 8-10.
Nuttall, P., Shankar, A., Beverland, M. B. and Hooper, C. S., 2011. Mapping the unarticulated potential of qualitative research stepping out from the shadow of quantitative studies. Journal of Advertising Research, 51 (1), pp. 153-166.
Lindgreen, A., Beverland, M. B. and Farrelly, F., 2010. From strategy to tactics Building, implementing, and managing brand equity in business markets. Industrial Marketing Management, 39 (8), pp. 1223-1225.
Beverland, M. B., Farrelly, F. and Quester, P. G., 2010. Authentic subcultural membership: antecedents and consequences of authenticating acts and authoritative performances. Psychology and Marketing, 27 (7), pp. 698-716.
Beverland, M. B. and Farrelly, F. J., 2010. The quest for authenticity in consumption: consumers’ purposive choice of authentic cues to shape experienced outcomes. Journal of Consumer Research, 36 (5), pp. 838-856.
Hingley, M. K., Lindgreen, A. and Beverland, M. B., 2010. Barriers to network innovation in UK ethnic fresh produce supply. Entrepreneurship and Regional Development, 22 (1), pp. 77-96.
Beverland, M. B., Napoli, J. and Farrelly, F., 2010. Can all brands innovate in the same way? A typology of brand position and innovation effort. Journal of Product Innovation Management, 27 (1), pp. 33-48.
Dickinson-Delaporte, S., Beverland, M. and Lindgreen, A., 2010. Building corporate reputation with stakeholders Exploring the role of message ambiguity for social marketers. European Journal of Marketing, 44 (11-12), pp. 1856-1874.
Beverland, M. B., Kates, S. M., Lindgreen, A. and Chung, E., 2010. Exploring consumer conflict management in service encounters. Journal of the Academy of Marketing Science, 38 (5), pp. 617-633.
Beverland, M. and Lindgreen, A., 2010. What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006. Industrial Marketing Management, 39 (1), pp. 56-63.
Beverland, M., Farrelly, F. and Lim, E., 2008. Exploring the dark side of pet ownership: Status- and control-based pet consumption. Journal of Business Research, 61 (5), p. 490.
Beverland, M. B., Lindgreen, A. and Vink, M. W., 2008. Projecting authenticity through advertising: consumer judgments of advertisers' claims. Journal of Advertising, 37 (1), pp. 5-15.