Research

Items by Lee, Zoe

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Number of items: 12.

2017

Lee, Z. and Bourne, H., 2017. Managing dual identities in nonprofit rebranding: An exploratory study. Non-Profit and Voluntary Sector Quarterly, 46 (4), pp. 794-816.

Lee, Z., Hang, H. and Beverland, M., 2017. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. In: Association of Business Historians Conference, 2017-06-29 - 2017-07-01, Hilton Grosvenor Hotel.

Lee, Z., Hang, H. and Beverland, M., 2017. The origin and evolution of brand equity idea: the story so far (1945-1990). In: CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business, 2017-06-20 - 2017-06-20, University of York.

2016

Lee, Z., 2016. Consumers' responses to doppelganger brand images: destabilizing brand authenticity. In: 2017 Academy of Marketing Science (AMS) World Marketing Congress, 2017-06-27 - 2017-07-01, University of Canterbury.

Lee, Z., 2016. Managing authentic rebranding in UK charities: the challenge of hybrid identity. In: European Marketing Association Conference 2016, 2016-05-24 - 2016-05-27, BI Norwegian Business School.

2015

Lee, Z., 2015. “It’s a bit of a mask, it’s not pure…it’s not what I thought”: How doppelganger brand images attack brand authenticity. In: Association for Consumer Research Asia-Pacific Conference 2015, 2015-06-19 - 2015-06-21, Chinese University of Hong Kong.

Lee, Z. and Bourne, H., 2015. The dynamics of hybridity in corporate rebranding: the case of British charities. In: 10th Global Brand Conference, Academy of Marketing, 2015-04-27 - 2015-04-29, Finland.

2014

Lee, Z., 2014. Towards a model of strategic charity rebranding process: a managerial perspective. In: Academy of Marketing Science (AMS) World Marketing Congress 2014, 2014-08-05 - 2014-08-08.

2013

Lee, Z. S. H., 2013. Rebranding in brand-oriented organisations:Exploring tensions in the nonprofit sector. Journal of Marketing Management, 29 (9-10), pp. 1124-1142.

2012

Davies, I. A., Lee, Z. and Ahonkhai, I., 2012. Do consumers care about ethical-luxury? Journal of Business Ethics, 106 (1), pp. 37-51.

2011

Lee, Z. and Sargeant, A., 2011. Dealing with social desirability bias:an application to charitable giving. European Journal of Marketing, 45 (5), pp. 703-719.

2010

Lee, Z. and Woodliffe, L., 2010. Donor misreporting:conceptualizing social desirability bias in giving surveys. Voluntas, 21 (4), pp. 569-587.

This list was generated on Tue Sep 19 22:01:02 2017 IST.