Research

Items by Lee, Zoe

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Jump to: 2013 | 2012 | 2011 | 2010
Number of items: 4.

2013

Lee, Z. S. H., 2013. Rebranding in brand-oriented organisations : Exploring tensions in the nonprofit sector. Journal of Marketing Management, 29 (9-10), pp. 1124-1142.

2012

Davies, I. A., Lee, Z. and Ahonkhai, I., 2012. Do consumers care about ethical-luxury? Journal of Business Ethics, 106 (1), pp. 37-51.

2011

Lee, Z. and Sargeant, A., 2011. Dealing with social desirability bias : an application to charitable giving. European Journal of Marketing, 45 (5), pp. 703-719.

2010

Lee, Z. and Woodliffe, L., 2010. Donor misreporting : conceptualizing social desirability bias in giving surveys. Voluntas, 21 (4), pp. 569-587.

This list was generated on Fri Dec 19 12:57:16 2014 GMT.