Research

Items by Lee, Zoe

Up a level
Export as [feed] RSS 1.0 [feed] Atom [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Number of items: 4.

Lee, Z. S. H., 2013. Rebranding in brand-oriented organisations : Exploring tensions in the nonprofit sector. Journal of Marketing Management, 29 (9-10), pp. 1124-1142.

Davies, I. A., Lee, Z. and Ahonkhai, I., 2012. Do consumers care about ethical-luxury? Journal of Business Ethics, 106 (1), pp. 37-51.

Lee, Z. and Sargeant, A., 2011. Dealing with social desirability bias : an application to charitable giving. European Journal of Marketing, 45 (5), pp. 703-719.

Lee, Z. and Woodliffe, L., 2010. Donor misreporting : conceptualizing social desirability bias in giving surveys. Voluntas, 21 (4), pp. 569-587.

This list was generated on Fri Oct 24 11:30:01 2014 IST.