Items by Lee, Zoe

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Number of items: 5.

Lee, Z. and Bourne, H., 2017. Managing dual identities in nonprofit rebranding: An exploratory study. Non-Profit and Voluntary Sector Quarterly

Lee, Z. S. H., 2013. Rebranding in brand-oriented organisations:Exploring tensions in the nonprofit sector. Journal of Marketing Management, 29 (9-10), pp. 1124-1142.

Davies, I. A., Lee, Z. and Ahonkhai, I., 2012. Do consumers care about ethical-luxury? Journal of Business Ethics, 106 (1), pp. 37-51.

Lee, Z. and Sargeant, A., 2011. Dealing with social desirability bias:an application to charitable giving. European Journal of Marketing, 45 (5), pp. 703-719.

Lee, Z. and Woodliffe, L., 2010. Donor misreporting:conceptualizing social desirability bias in giving surveys. Voluntas, 21 (4), pp. 569-587.

This list was generated on Thu Jul 20 19:04:47 2017 IST.