Items by Lee, Zoe
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Lee, Z. S. H., 2013. Rebranding in brand-oriented organisations : Exploring tensions in the nonprofit sector. Journal of Marketing Management, 29 (9-10), pp. 1124-1142.
Lee, Z. and Sargeant, A., 2011. Dealing with social desirability bias : an application to charitable giving. European Journal of Marketing, 45 (5), pp. 703-719.
Lee, Z. and Woodliffe, L., 2010. Donor misreporting : conceptualizing social desirability bias in giving surveys. Voluntas, 21 (4), pp. 569-587.