Items by Hang, Haiming

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Number of items: 36.


Lee, Z., Hang, H. and Beverland, M., 2017. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. In: Association of Business Historians Conference, 2017-06-29 - 2017-07-01, Hilton Grosvenor Hotel.

Lee, Z., Hang, H. and Beverland, M., 2017. The origin and evolution of brand equity idea: the story so far (1945-1990). In: CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business, 2017-06-20 - 2017-06-20, University of York.

Gemtou, E.-M. and Hang, H., 2017. Seeking relief from negative emotions: Customer revenge as a self-control conflict. In: 2017 Summer American Marketing Association Conference, 2017-08-04 - 2017-08-06.

Gemtou, E.-M. and Hang, H., 2017. Seeking relief from negative emotions: Customer revenge as an emotional outlet. In: 2017 Academy of Marketing Science Annual Conference, 2017-05-24 - 2017-05-26.


Godley, A. C. and Hang, H., 2016. Collective financing among Chinese entrepreneurs and department store retailing in China. Business History, 58 (3), pp. 364-377.

Hang, H. and Nairn, A., 2016. Defend the indefensible:helping children cope with the implicit influence of online game advertising. In: De Pelsmacker, P., ed. Advertising in New Formats and Media. Bingley, U. K.: Emerald Group Publishing Ltd., pp. 379-395.



Hang, H. and Nairn, A., 2014. IPR Policy Brief - Advergames: It's not child's play. University of Bath.


Hang, H., 2013. International Management Education in China: A bless or A Curse? In: The Routledge Companion to International Management Education. .


Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages:product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.


Hang, H. and Auty, S., 2011. Children playing branded video games:the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1), pp. 65-72.


Hang, H. and Auty, S., 2009. Video games, processing fluency and choice:exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research.Vol. 36. Duluth, U. S. A.: Association for Consumer Research, p. 799.




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