Research

Items by Hang, Haiming

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Jump to: 2015 | 2014 | 2013 | 2012 | 2011 | 2009
Number of items: 13.

2015

Hang, H. and Nairn, A. C., 2015. Forthcoming. Defend the indefensible: helping children cope with the implicit influence of online game advertising. In: De Pelsmacker, P., ed. Handbook of Research on New Advertising Formats. .

Hang, H., 2015. Forthcoming. Online game advertising and children: a literature review. In: Advances in Advertising Research. .

2014

2013

Hang, H., 2013. International Management Education in China: A bless or A Curse? In: The Routledge Companion to International Management Education. .

2012

Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages : product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.

2011

Hang, H. and Auty, S., 2011. Children playing branded video games:the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1), pp. 65-72.

2009

Hang, H. and Auty, S., 2009. Video games, processing fluency and choice : exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research. Vol. 36. Duluth, U. S. A.: Association for Consumer Research, p. 799.

This list was generated on Fri Jul 3 03:44:29 2015 IST.