Research

Items by Hang, Haiming

Up a level
Export as [feed] RSS 1.0 [feed] Atom [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Jump to: 2014 | 2012 | 2011 | 2009
Number of items: 9.

2014

2012

Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages : product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.

2011

2009

Hang, H. and Auty, S., 2009. Video games, processing fluency and choice : exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research. Vol. 36. Duluth, U. S. A.: Association for Consumer Research, p. 799.

This list was generated on Wed May 27 06:57:51 2015 IST.