Research

Items by Hang, Haiming

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Number of items: 32.

2015

Hang, H. and Nairn, A. C., 2015. Forthcoming. Defend the indefensible: helping children cope with the implicit influence of online game advertising. In: De Pelsmacker, P., ed. Handbook of Research on New Advertising Formats. .

Hang, H., 2015. Forthcoming. Online game advertising and children: a literature review. In: Advances in Advertising Research. .

Hang, H. and Nairn, A., 2015. Forthcoming. Online game advertising and children:a literature review. Journal of Public Policy and Marketing, revise and resubmit.

2014

Hang, H. and Nairn, A., 2014. IPR Policy Brief - Advergames: It's not child's play. Other. University of Bath.

2013

O'Neill, J., Bondy, K. and Hang, H., 2013. Exploring factors in media coverage of environmental controversies that affect perceptions of social legitimacy. In: Annual International Congress on Social and Environmental Accounting Research. .

Hang, H., 2013. International Management Education in China: A bless or A Curse? In: The Routledge Companion to International Management Education. .

2012

Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages : product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.

2011

Hang, H. and Auty, S., 2011. Children playing branded video games:the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1), pp. 65-72.

Hang, H., 2011. Entrepreneurial Orientation and Market Orientation Implementation. In: Association of Business Historian Annual Conference. .

2009

Hang, H. and Godley, A., 2009. Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005). In: Proceedings of the Academy of International Business (UK and Ireland Chapter) Annual Conference. .

Hang, H. and Auty, S., 2009. Video games, processing fluency and choice : exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research. Vol. 36. Duluth, U. S. A.: Association for Consumer Research, p. 799.

2008

Hang, H. and Auty, S., 2008. Investigating product placement in video games: the effect of regulatory fit on children’s choice. In: Proceedings of 2008 Global Marketing Conference at Shanghai. .

Hang, H., 2008. Trust and guanxi in tacit knowledge acquisition: big four department stores in Shanghai (1917-1956)”. In: Proceedings of 2008 Annual Meeting of the Academy of Management. .

Hang, H. and Auty, S., 2008. Video games, processing fluency and children’s choice: exploring product placement in new media. In: Proceedings of European Marketing Academy Annual Conference. .

2007

2006

Hang, H., 2006. How to survive in a dynamic environment — foreign department stores in China before 1949. In: Association of Business Historian Annual Conference. .

Hang, H., 2006. Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice. In: The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes. .

This list was generated on Fri Jul 31 18:32:08 2015 IST.