Research

Items by Hang, Haiming

Up a level
Export as [feed] RSS 1.0 [feed] Atom [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Jump to: 2014 | 2012 | 2011 | 2009
Number of items: 10.

2014

Hang, H., 2014. Advergames : It’s not child’s play.

Hang, H., 2014. Brand-placement effectiveness and competitive interference in entertainment media : Brand recall and choice in kid's video-game advertisements. Journal of Advertising Research, 54 (2), pp. 192-199.

Hang, H., 2014. Forthcoming. Is product placement immune to advertising clutter? Journal of Advertising Research

2012

Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages : product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.

Godley, A. and Hang, H., 2012. Globalisation and the evolution of international retailing : a comment on Alexander's 'British overseas retailing, 1900-1960'. Business History, 54 (4), pp. 529-541.

Hang, H., 2012. The implicit influence of bimodal brand placement on children : information integration or information interference? International Journal of Advertising, 31 (3), pp. 465-484.

2011

Hang, H. and Auty, S., 2011. Children playing branded video games : the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1), pp. 65-72.

2009

Hang, H. and Godley, A., 2009. Revisiting the psychic distance paradox : international retailing in China in the long run (1840–2005). Business History, 51 (3), pp. 383-400.

Hang, H., 2009. The Emergence of International Retailing in China : Pre-conditions and Contexts. Saarbrucken, Germany: VDM Verlag.

Hang, H. and Auty, S., 2009. Video games, processing fluency and choice : exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research. Vol. 36. Duluth, U. S. A.: Association for Consumer Research, p. 799.

This list was generated on Sat Oct 25 18:36:07 2014 IST.